Values & Philosophy

Promotion is based upon excellence, not appearance

Haier provides its every employee opportunities to develop and demonstrate talents.

It is not able people, but the mechanism to encourage able people development, should we be concerned about. The responsibility of a manager is to establish a “race track”, ie. personality development opportunity, for every employee to become a SBU.

The “Horse racing court” requires three principles, firstly, fair competition; secondly, ability-based appointment; thirdly, reasonable job rotation. Under the contract labor system policy, employees are regularly evaluated and classified by performances, and the managerial personnel do not work at the same position permanently but rotate regularly in a fixed period. The significance of Haier’s human resource management is to stimulate the enthusiasm of employees. In this system, every employee can feel the pressure from both inside and outside the company and convert the pressure into creative motility. This is the key to success.