• China
• Japan
• Korea
• Middle East
• Pakistan
• Israel

• Haier Europe
• Italy Air conditioner
• Russia
• Spain Air conditioner
• Poland
• Portugal Air
      Conditioner

• Australia
• New Zealand

• America

Doing right things and doing things in right way

Haier’s operational restructuring based upon the Market-chain is carried out by three phases. In phase 1, internal resources are integrated to structure the Market-chain system; in phase 2, valuable orders are obtained from the Market-chain system, giving emphasis upon customer demands satisfaction and establishment of global supply-chain to improve the corporate competence.

Currently, Haier has entered phase 3 of the operational restructuring process by focusing upon integration of human resource to make every employee a SBU for more valuable orders.

Haier is carrying the OEC Management with an aim to improve management efficiency and quality assurance. This is doing things in right way. On the other side, Haier launches the Market-chain program for competition in the world market place. This is doing right things. There is a distinct difference between doing right things and doing things in right way. An example, a worker on production line is doing things in right way if operation and product quality comply with technical specifications. However, if the product cannot be marketed, what the worker has done is not right. From this point of view, doing right things is the basis of doing things in right way. Continuous improvement of management is to ensure that every employee is doing right.