Values & Philosophy
Core competence is the outstanding ability to obtain customer and user resources
The core competence doesn’t lie in any single element. It is about acquiring customer resources and customer loyalty that make you competitive in market.
The core competence of Haier is the outstanding ability to obtain customer and user resources
Case study:
Sales record: 7,000 air conditioners sold in 7 hours
July 1, 2004. MACY’S Square in Manhattan, U.S. People waited in a long line to buy Haier air conditioners.
Plans about pre-sale, place, time and after-service had been carefully made. The sales record of 7,000 units in 7 hours was unbelievable!
The rarely seen brisk sales drew attention from HFN, a renowned home appliance magazine. On July 5, a fully story with pictures reported the sales organized by TARGET.
Reporter: Why you are interested in Haier products?
Respondent: Because that’s what I want!
Why is Haier warmly received in the United States? The reason lies in the customer need identification. Based on a good understanding of local customer needs, design centers in the United States and Japan have designed a variety of products accordingly to meet these needs. The core competence of Haier is the outstanding ability to obtain customer and user resources. The key to obtain local customer resources is the localization in design, manufacture and sales.