Values & Philosophy
Without domestic market, business is rootless, without international market, business is weak
Without domestic market, business is rootless, without international market, business is weak. If a business is uncompetitive in the domestic market, it is impossible make its way into the international market. However, if a business is successful only in the domestic market, the superiority won’t last long. Haier has experienced a tough time when starting to go abroad. Some asked the question what is the point to seek for a bone abroad when there was easy meat in China. The truth is when all are fighting over the same piece of meat, there will be nothing left but the bone in no time. A business like Haier should actively take part in the global competition.