Values & Philosophy
Co-optition
Co-optition is the strategic trend of corporate globalization in the 21st century.
It is based on competency complementation which is enabled through exchange of resources and aimed at win-win cooperation.
On January 8, 2002, Haier announced the co-optition with Sanyo Japan. Later on February 20, 2002, Haier announced the co-optition with Sampo Taiwan.