Europe
Europe
Introduction
Haier has gained wide recognition in European appliance market for high quality, unique design and efficient customer service. In 2002, Haier's 6 refrigerators met Euro A+ Criteria in energy efficiency and, as a result, buyers of such Haier refrigerators in Germany, Netherlands, Belgium and Louisburg may receive government subsidy of 100 Euro (Approximately RMB750). Due to the enhanced competitiveness, sales of Haier products in Europe have increased by 15 folds over that in past 3 years.
On June 19, 2001, Haier merged with an Italian refrigerator plant soon after Haier established a refrigerator plant in the United States under the guidance of Haier's localization strategy. Haier does not only have a whitegoods manufacture facility and take part in the local professional organizations, but also established an information network and supply chain in Europe. Haier uses local finance, talents and culture to enhance the reputation of Haier brand. All of this demonstrates Haier's European style business practice and the competence to be a multinational company in the world marketplace.