Japan
Japan
Introduction
It is worldwide admitted that Japan has developed home appliance industry and Japanese market is hard to enter even for European and American successful brands. However, on January 8, 2002, Haier and Sanyo established a joint venture and Haier products have been distributed in Japanese market. The Sino-Japanese cooperation invented by Haier CEO Zhang Ruimin and Sanyo President Satoshi Iue has been praised as the Asian Model by the world community.
Haier and Sanyo share mutual market advantages and global resources for a win-win development. In May, 2002, Haier home appliances were distributed in Japan through Sanyo's sales channels at the prices similar to that of Japanese leading brands for enhancement of Haier's reputation. Many Japanese professionals believe that Haier is the first foreign brand accepted by Japanese consumers. At the same time, Sanyo batteries were sold in China through Haier's distribution network. This ¡°Sanyo by Haier" marketing model caused sensation of Chinese industries while Sanyo advanced toward the goal to become a leader in China's battery market.
Haier gains recognition in Japan
Haier products are currently distributed by some Japanese chain stores and widely recognized by Japanese consumers as a result of high quality and unique design.
The Film CEO based upon Haier Story shown in Japan
Immediately after the news conference was Haier CEO Zhang Ruimin interviewed by journalists
On October 12, the movie CEO, originated from Haier¡¯s experiences, was first showed in Japan. Before the premiere, a press conference was held in Hibiya, Japan, with presence of Haier CEO Zhang Ruimin.
'China is making more excellent enterprises than contemporary Japanese companies. The real competitors to Japanese companies are in China. I hope this spirit will be resumed by Japanese', said an entrepreneur at the premiere of CEO October 12 afternoon.
Reported by Fuji Films, CEO will be shown in Japan as a Happy-New-Year Film.