Middle East
Middle East
Introduction
The Middle East market used to be dominated by American home appliance companies in the 60s and 70s, by Japanese in 80s and Korean companies in 90s. From late 90s, Haier has been a rising star in the home appliance market in the Middle East.
Currently Haier has established manufacture plants in Iran, Jordan, Tunisia and Nigeria and a trading company in Jordan. Haier manufactures and distributes washing machines in Iran with an increasing market share of current 30%.
In June 2002, Jordan King praised Haier's business development in Jordan and Middle East while holding a meeting with Haier CEO Zhang Ruimin through the satellite video system.