Asia and Pacific Region
Asia and Pacific Region
Haier (Pakistan) Industrial Park
1 Address: Lahore, Pakistan
2 Floor area: 150,000 sq.m
3 Key Products: refrigerator, washing machine and air conditioning
4 Date of incorporation: April 2001
South Asia has been considered as one of the markets offering greatest potential of economic growth and presents a multitude of opportunities. With many internationally recognized brands landing at Pakistan, it's reported that the gross demand for home appliances in Pakistan reaches approximately 4 million.
On April 10, 2001, the groundbreaking ceremony of Haier (Pakistan) Industrial Park was held in Lahore, Pakistan.
Receiving full support from both Chinese and Pakistani governments, the project has been rolled out smoothly. Up to now, the factory buildings have been completed and Haier's equipment has been installed and commissioned. The marketing network has taken shape and the planning schemes of industrial park have been generally implemented. In particular, the plants manufacturing CKD washing machines and CKD refrigerators went into operation on May 6, 2002 and May 28, 2002 respectively, while the air conditioner plant started in the midmonth of June, 2002. Based on a local market survey, Haier launched a freezer exclusively designed for local consumers in 2004. Haier products are warmly received in Pakistan for its innovative design, supreme quality and excellent after-sales service.
