Middle East
Middle East
Haier Syria Appliances Co., Ltd.
1. Floor area: 50,000 sq.m
2. Key products: Home appliances such as air conditioner, refrigerator and washer, etc.
3. Date of incorporation: 2002
By virtue of state-of-the-art technology, a team of technical support is sent to the Syrian project from Haier on a regular basis, thus to further implement the specifications in production and process and help to promote the brand awareness and market share in Middle East.
By a localized operation, the cost for Haier products to be introduced into the Syria market has been remarkably reduced. The joint venture has moved to a higher historic level in terms of daily output and product quality.
Haier Middle East Appliances Co. Ltd
1. Floor area: 141,000 sq.m
2. Date of incorporation: June 2002
Being a major source of petroleum for the world, Middle East is wealthy and has a vast demand for home appliances. The advantageous tariff policy in the surrounding area also provides a favorable environment for Haier to build brand awareness and good reputation. 
