USA
Haier Refrigerators Company Ltd
1. Floor area: 466,900 sq.m
2. Key products: Refrigerator, freezer, etc.
3. Date of incorporation: April, 1999
The project of Haier (America) Refrigerator Plant began in April 1999 in Camden, South Carolina. The plant was put into operation in March 2000 having approximately 180 local employees.
Before setting up its plant in the Unites States, the annual sales volume of Haier in this market was less than USD 30,000,000. The project has helped to increase the annual sales volume of Haier in the Unites States by 8 times, i.e. USD 250,000,000, within three years. Haier has sold more than 1,000,000 refrigerators in the Unites States, ranking the 5th place and taking 11% of the market share. In the freezer sector, Haier ranks the 3rd place and takes 9% of the market share, and, in the air conditioner sector, Haier ranks the 3rd place and takes 12% of the market share. 