Milestones
2004-Now
- 2004
- Haier home computers introduced into the French market.
- Haier Middle East Industrial Complex opened in Jordan.
- Haier Electronics Middle East Company established in Dubai.
- Haier’s global revenue exceeds RMB100 billion (US$12 billion).
- 2005
-
Haier dual drive washing machine technology included in the 2006 IEC standard proposal.
- Haier establishes a wholly owned subsidiary in Australia.
- Haier introduces ‘e-Home’ products including the first wireless networking digital home solution based on self developed IP technology.
- The total sales volume of Haier “Patriot IV” and QPSK decoding chips reach over 15 million.
- Haier Electronics Group Co., Ltd. is listed on the Main Board of the Stock Exchange of Hong Kong (HKG:1169).
- 2006
- Haier non-detergent powder washing machine launched in Malaysia.
2002-2004
- 2002
- Haier products enter the Australian and New Zealand markets.
- First washing machine rolled off the production line in Pakistan.
- Haier proposal of safe care water heater technology initiative accepted by the 66th IEC Conference.
- Haier establishes trading companies in Malaysia and Thailand.
- Sanyo-Haier Company, a joint venture between Haier and Japan’s Sanyo, is established in Japan.
- 2003
- Haier Benfeng brand slim mobile phones launched in Beijing.
- First “made in Jordan” Haier washing machines rolled out in the Middle East
Haier enters the home computer market.
1998-2002
- 1999
- Haier lays the foundation stone at its first overseas factory: Haier America Refrigerator Corp. Ltd. in South Carolina, USA.
- Haier establishes its first overseas industrial complex: Haier (America) Industrial Complex in the USA.
- 2000
- Zhang Ruimin appointed as CEO.
- Haier (America) rolls out its first “Made in America” refrigerators in the USA.
- Haier-CCT Holdings, a joint venture with CCT Telecom Holdings, is established in Qingdao and Hong Kong.
- 2001
- Haier starts production of mobile phones.
- Haier’s second overseas factory is established in Pakistan.
- Haier incorporates Ericsson Bluetooth Technology into Haier household appliances.
- Haier launches “Patriot 1” MPEG-II decoding chip, China’s first chip used for super integrated digital TV circuits.
- Haier acquires a refrigerator plant in Italy.
- Haier introduces dual drive washing machine technology.
1992-1998
- 1992
- Haier receives ISO 9001 certification.
- 1993
- The Haier Refrigerator Company is listed on the Shanghai Stock Exchange (SHA:600690).
Haier refrigerators and other products enter the Middle East market.
- 1995
- Haier launches its first microwave oven and top-loading washing machine.
Haier completes merger with Qingdao Red-Star Appliance Co., Ltd.
- Haier begins exports to the USA, initially in OEM form, and later with Haier branded products.
- Haier begins overseas expansion with the establishment of a local assembly plant in Southeast Asia.
- 1996
- Haier launches commercial air-conditioners and front-loading washing machines.
- Annual production of washing machines reaches 1 million units.
- 1997
- Haier begins production of color television sets and dish washers.
1984-1992
- 1984
- Haier is born out of Qingdao Refrigerator Factory in Qingdao, China, with the appointment of Zhang Ruimin as Director and a new leadership team.
Haier brand refrigerators, freezers and home air-conditioners are launched.
- 1989
- Haier Company Limited is established in Qingdao after the restructuring of the Qingdao Refrigerator Factory.
- 1990
- Haier exports its first batch of refrigerators to Europe, with Germany as the first destination.
- 1991
- The Haier Group is formed with the merger of Qingdao General Refrigerator Factory and Qingdao Air Conditioner General Factory.