Conception of HR

Globalized Enterprise and globalized staffs
Globalized Enterprise and globalized staffs
---- The target of Haier's HR Development.

Zhang Rui Min, CEO of Haier Group, performs branding strategy, multi-directions strategy and globalstrategy under the direction of globalization and creation of famous branding. Currently, Haier acquires continuously quick increasing; the brand of Haier keeps its first position of China home electronics industry, and the brand wins more and more credits in the international market.

In 1997, State Economic and Trade Commission decided to support Haier as one of six main Chinese enterprises to compete "World Top 500 Enterprises". Globalized operation model in Haier drives it to "the Express Way", so in the international market, Haier wins more and more respects in short period of time. However, we can clearly recognize that Haier still has distance compared with world top enterprises.

During the current situation, as long as the brand of Haier becomes a global branding, each of our staffs initially shall become a globalized talent. The objectives of HR development in Haier Group must match our enterprise's strategic objective of globalization, to develop international and competitive talents.