Conception of HR

Promotion is based upon excellence, not appearance
Challenge your content, manage yourself and challenge yourself
---- Market Mechanism of Haier's HR Development.
hang Rui Min, CEO of the Group, pointed out in the article My Point Of Vi ew Towards New Economy that, in the age of new economy, people is thekey factor to ensure your innovation. Each individual person can body of innovation, and we design our train of thought as a market chain to support ourstanding.
1. "External market competition leads to the internal"---- Market Chain Effect. We convince that there are 2 markets involved in one enterprise, the internal and the external. The internal market is how to meet the requirements of the staffs to arouse their initiatives; on the other hand, the external market is to meet the requirements of the clients. Inside Haier Group, "the next processing is the client", so it must have a main body to perform their responsibilities for their own market. "The next processing is the client", each staff can represent a client, or he is the market. Each staff can suppose to have no respo- nsibility to his supervisor occasionally, but the most important thing is he must have the responsibility to the market all the time. Market chain mechanism, initialized as "SST" based on Chinese pin yin, that is to say: Firstly, we need to serve our client and acquire the related rewards; and if we cannot match the market's requirements we must give corresponding reimbursement. Neither rewards, nor reimbu- rsement, it could be a blank in the mechanism that means problem will occur. Therefore, the group is under the mechanism, and there are many people in their position under the sprit of "managing yourself" where people treat their own as a host in their division of Haier Group. They manage their position as operating their own boutique so that they have extraordinary efforts in such as saving energy, decreasing consumption, improving quality etc.
2. Real time stimulation---- it is to stimulate and develop the initiatives of the staffs. To encourage new technical invention and innovation, Haier Group issues Staff Rewarding Regulation For Inventions, which establishes an award of "Haier", "Hope of Haier" and "Rationalized Advice" etc. and based on the economic effectiveness and social effectiveness they achieved, and the enterprise, the administrators and the staffs have equal chances to win the awards respectively.
Haier Group is as a sea to take domestic and overseas professional people in.
CEO of Haier, Zhang Rui Min, in the article of Haier is the sea wrote with full passions "as long as to gather all Haier people's power together, it can generate the power as much as a sea, which need the sprit of 'unselfish contribution and excellence chasing' so that we can have the sense of team work. We make most of the incredible and the impossible become realizations and possibilities. Therefore, the great wave of Haier can exceed all barriers, and keep going ahead.