• China
• Japan
• Korea
• Middle East
• Pakistan
• Israel

• Haier Europe
• Italy Air conditioner
• Russia
• Spain Air conditioner
• Poland
• Portugal Air
      Conditioner
• Haier Croatia

• Australia
• New Zealand

• America

Haier Industrial Park

Located in Qingdao Hi-tech Park, Haier Industrial Park (HIP) is the headquarters of Haier Group. The construction of HIP is an important step taken by Haier Group in the transition from a "famous brand" strategy to a "diversified development" strategy. To lay a solid foundation for future development, Haier focused mainly on refrigerators during the "famous brand" strategic period. Inspired by Deng Xiaoping's southern trip speech in 1992, Haier Group began to expand its business to other appliances areas. Through low-cost expansion under a series of unique management models, including the famous "eating shocked fish" concepts, a huge international company began to take shape.
To realize diversified development and bring a change to the decentralized production, the construction of an industrial park was called for, hence the construction of the HIP. Covering 735 mu of land, the park used a total investment of RMB2.5 billion. It started construction in 1992 and was completed in 1995. Now the whole industrial park has come into operation, making it the largest household appliances manufacturing base and R&D center in China. The administrative center of the group - Haier Headquarters and a State-level technical center - Haier Central Research Institute are located in the park. Also in the park are Mitsubishi Heavy Industries Haier Commercial Air Conditioner, Haier Household Air Conditioner, Haier Merloni Drum Washing Machine, Haier Pulsator Washing Machine, Haier Mobile Phone, Haier-Kaili Joint Venture Supermarket Freezer, and Haier-US Joint Venture Biotech, Medicine and Health Foods Development. At present, HIP has an annual production capacity of 2 million sets of air conditioners, 800,000 drum washing machines, 2.1 million pulsator washing machines, 5 million mobile phones, 20,000 large supermarket freezers and 3.6 million bags of medicines and health foods. HIP is also the largest precision injection molding and metal parts processing base in China. It can produce 18,000 tons of injection-molded parts, 60,000 tons of metal parts, 400 standard units of precision molds, and 5 million electronic controllers yearly. In 2001, HIP had a product sales income of RMB15 billion, which accounted for a quarter of the worldwide business revenues of the whole group.

HIP has three distinctive features, that is, hi-tech production, modern management and ecological environment.
Hi-tech Production
HIP has been leading the domestic home appliances industry in both product R&D and applicable technologies. Its new technologies and products include energy-saving one-for-more inverter air conditioners; compact washing machines, super thin drum washing machines, gear-driven "concentric washing" washing machines; network home appliances using the latest wireless network communication technology; and nanometer material appliances with sterilizing functions.
Modern Management
On the basis of the Haier OEC management, Haier has broken free from the traditional enterprise organizational structures by practicing "market chain business flow renovation", and set up an order processing system comprising material, commodity and capital subsystems, which help realize zero-distance contact with the consumers.
Ecological Environment
HIP has an excellent environment with green belts, wide and straight roads and uniform factory buildings. The willows and anchor beside the Ruyi Lake and fountains and flowerbeds on the Haier Cultural Square will remind you of a beautiful garden. The "three wastes" here are discharged in strict accordance with the national standards. As an industrial park built with international standards, HIP was named as a "Demonstrative Industrial Park" by the municipal government in 2001, which was the only one of its kind in Qingdao.