Manufactory
Haier Information Industrial Park
The 150-mu Haier Information Industrial Park (HIIP) is adjacent to the Haier Industrial Park. It was constructed in 1998 and put into use in 1999. The construction of HIIP is an important strategic measure taken by Haier Group in its endeavor to enter the white appliances manufacturing sector. Facilities in the park include a multi-level material distribution warehouse, an information appliances manufacturing center, an advanced mold workshop and an electronic control module workshop. Haier University is also located in the park. It consumed a total investment of RMB500 million.
Haier Group is the earliest home appliances maker in China to adopt logistic management. Logistics is an important link in Haier's "market chain business flow renovation". Through its advanced logistic system, Haier has realized integrated control of the whole production process from purchase of raw materials under perfect price parities to product manufacture, inspection, delivery and shipment. Haier logistic system breaks free from the traditional closed purchasing model under which materials are kept in stock and adopts one under which goods are purchased by placing orders with powerful suppliers who have taken part in pre-stage designs. Through JIT purchase, JIT delivery and JIT distribution, the goal of zero stock can be met. The figures listed below can demonstrate the benefits brought about by the logistic system: the cost of products and finished products in Haier accounted for 7.9% of the sales income in 2001, whereas the national average was 30% for the 180 thousand domestic enterprises; the logistic management cost in Haier accounted for 7.0% of the total commodity cost, whereas the cost in other enterprises was 15%.
In 1997, Haier Group successfully entered the IT field and put out a series of unique information appliances including color TV sets and PCs. Haier Information Industrial Park, which can produce one million color TV sets, 100 thousand DVD players and 100 thousand TV Internet connectors annually, has become an important R&D and manufacturing base for information household appliances. Within a few years, Haier has developed a number of hi-tech color TV products, such as Meigaomei and Patron, which are very popular with the consumers. Amidst fierce market competition, Haier has risen to the sixth place in China in terms of market share.
Haier Mold Co is a leading mold R&D and manufacturing enterprise, with an annual production capacity of 1,200 household electric plastic molds. The company has a C3P designing center equipped with international leading-edge 3D measuring and processing facilities, and staffed with a skillful and experienced designing and processing team capable of developing and manufacturing appliance molds in time and with accuracy. This will guarantee speedy and constant development of new products.
Haier Electronic Control Module Manufacturing Co produces electronic control circuit parts for Haier household appliances, having an annual production capacity of 1.5 million sets. It owns a production line for advanced frequency conversion control circuits and circuit boards, which will ensure high quality performances of Haier household appliances.
Haier University in the HIIP plays an important part in improving Haier's management quality and training high-quality international marketing personnel. It also serves as a bridge between Haier and other research institutions at home and abroad. Surrounded by picturesque scenery, Haier University will be the cradle of future international talents.
HIIP is a hi-tech information product development base of Haier Group. It will ensure the Haier's sustainable development in the IT industry and give impetus to the overall development of the whole group.