Values & Philosophy

I Haier's cultural concept: Being itself is the product of not-being

Haier corporate culture Haier spirit Haier style

II Haier HR concept: Promotion is based upon excellence, not appearance

Promotion is based upon excellence, not appearance Authorization and supervision

III Haier's strategy concept: Priority given to influence and then profits

Four phases of Haier's innovation strategy development Activating shock fish
Three directional changes Overseas expansion based upon domestic success.
Market development precedes production plants.

IV Haier OEC Management: An enterprise likened to be a ball on a slope.

OEC Management Slope and Ball Theory What's remarkable? What's difficult?
Day-based task accomplishment and improvement

V Haier's Market-Chain: Market is where you are and what you do

Market-Chain Demolish the walls inside and outside enterprises.
Zero stock, distance and working capital Doing right things and doing things in right way
Speed, Innovation and SBU

VI. Be brand the sail, be customer the teacher - Haier's brand marketing philosophy

Quality products are made by qualified people The story of destroying defective refrigerators
To become a national brand is not enough It is a value war instead of a price war

VII. Be customer the soil for business growth - Haier's service philosophy

Reputation is more important than sales volume The approach of "floating boat"
With creative thoughts, there is no fear of off season or weak market
The constant rule of market is constant change Build good impression Customer is always right
Challenge is the drive of innovation Build good reputation Never say "No" to the market.
A complaint lodged by customer is the most precious gift The aim of our work is your satisfaction
Internal: one-ticket responsibility system; external: one-stop service
Core competence is the outstanding ability to obtain customer and user resources

VIII. Go abroad, go localized, go up to a higher level - globalized Haier

First difficult, then easy
Without domestic market, business is rootless, without international market, business
Three 1/3s Three-in-one localization Integration and creation
Three internationalization steps Five globalization strategies Co-optition
Go abroad, go localized, go up to a higher level