Internationalization Stage
To become a national brand is not enough. If a business is successful only in the domestic market, the superiority won't last long.
All things are difficult before they are easy. Build name brand in developed markets and then expand the business into developing markets with little resistance.
Summary: Products are sold in great volume to major economic regions all over the world. With well established overseas distribution network and after-sales service network, Haier Brand is warmly received with sound notability, reputation and recognition.
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January 31st, 2004 An exciting news was announced by World Brand Lab, World Executive Weekly and www.cec.globalsources.com: Haier was historically selected as the first and only Chinese brand among the World's 100 Most Influential Brands |
April 30th, 1999 The ground-breaking ceremony of Haier (US) Plant was held in Camden, South Carolina. Many governmental officials attended the ceremony, among them were former ambassador of China to the US, Li Zhaoxing and governor of South Carolina Jim Hodges.March 27th, 2000 The US project was put into operation. It is manufacturing refrigerators for the US market presently and will broaden its product mix into air conditioner and washer in the future |
Haier Ad in Paris
February 2001 Haier Group and Panapak Electronic Company contractually agreed to set up Haier (Pakistan) Industrial Park jointly in Lahore, Pakistan.April 10th, 2001. The ground-breaking ceremony of Haier (Pakistan) Industrial Park was held in Lahore, Pakistan. By now, the plant buildings have been completed and the industrial park has take shape. Photo: Ground-breaking ceremony of Haier (Pakistan) Industrial Park
Haier (US) Industrial Park
August 20th, 2003 Haier neon sign was lighted in Tokyo's busiest shopping district of Ginza
Refrigerator assembly line of Haier (Pakistan) Industrial Park
Haier outlet in OBI Germany
1998 The unveiling ceremony of the refrigerator plant using Haier's refrigerator assembly line was held in India