Middle East and Africa

Middle East and Africa

In 1993, Haier began selling refrigerators in the Middle East and African markets. At present, Haier sells refrigerators, freezers, drum and top-load washing machines, air conditioners, microwave ovens, television sets, computers, mobile phones, integrated kitchen appliances, dish washers, water heaters and other products in more than 30 countries in the Middle East, Africa and West Asia, including Saudi Arabia, United Arab Emirates, Jordan, Oman, Yemen, Turkey, Qatar, Bahrain, Egypt, Algeria, Morocco, Kenya, Tanzania, Sudan, Cote d'Ivoire, Gabon, Tunis, Nigeria, South Africa, Mali, Benin, Ghana, Gambia, Mauritius, Mozambique, Angola, and the Congo. Haier has established industrial parks, manufacturing facilities, and trading companies throughout the Middle East and Africa. In order to meet special requirements suggested by Middle East consumers, Haier developed high-capacity washing machines and refrigerators; air conditioners designed to handle tropical conditions; and Arabic-enabled television,. 

  • In May 2001, Haier set up a factory in Nigeria to introduce Haier's technology to that country. Products manufactured at the facility include air conditioners, refrigerators, and freezers.
  • At the end of 2001, Haier established the Haier Middle East Trading Company and built the Haier Middle East Electrical Appliance Factory.
  • In January 2002, Haier formed a joint venture in Tunis to produce refrigerators, air conditioners, washing machines, and other white goods. The factory covers an area of 10,000 square meters and has an annual capacity of 300,000 units.
  • In October 2003, the first television and washing machine produced by Haier Middle East Electrical Appliance Factory came off the line. In December, Haier's Jordanian factory began air conditioner production. Haier was then able took advantage of preferential tariffs among Arab countries to enter new markets previously not open to Haier products.
  • In May 2004, Saudi Arabia issued new standards for energy efficiency. Haier's high efficiency energy-saving air conditioner was in compliance with the new Saudi Arabian Standards Association (SASO) standard and became the first Chinese air conditioner manufacturer to obtain the SASO Certification following implementation of the new energy efficiency standard.
  • In January 2005, Haier introduced a freezer which can maintain sub-freezing temperatures for up to 100 hours without electricity into the Nigerian market.
  • On March 1, 2005, Haier Middle East Industrial Park opened in Amman, the capital of Jordan. The Haier Middle East Industrial Park occupies an area of 140,000 square meters with a production capacity of over 1 million units annually. It is the largest home appliance industrial park in the Middle East. The Haier Middle East Industrial Park will become a part of the company's "Three-in-One" operational framework for the region and the platform for Haier operations in the Middle East.