China
China
Haier has 12 industrial parks, five manufacturing bases and 42 trading companies in China employing more than 40,000 people. The company's products include home appliances, communications, IT, home systems, finance, and real estate. Haier is the leader in China's white goods market.
According to Zhongyikang, a marketing and consulting agency, Haier was China's largest home appliance manufacturer in 2007, with 25% total market share. The company also captured nearly 30% of the share in the high-end market.
At present, Haier's 19 product lines, including refrigerators, air conditioners, washing machines, television sets, water heaters, computers, mobile phones, and integrated home systems are listed among China's top brands. Haier's refrigerators and washing machines were in the first group of "World Famous Brands" named by the General Administration of Quality Supervision, Inspection, and Quarantine of the People's Republic of China.