USA

USA

Haier opened the American Haier Industrial Park in South Carolina on April 30, 1999, marking Haier's entry into the US market. Since then, Haier has established the Haier Holding Company (US), Haier Real Estate Ltd., Haier America Trading Company based in New York, design, research and development center in Los Angeles, New York and South Carolina. More than 95% of Haier's employees in U.S. are local people.

Haier products are currently sold by Best Buy, Wal-Mart, and other top North American retailers. The main products sold in the US market include: refrigerators, freezers, the top-load washer, home air conditioners, commercial air conditioning systems, microwave ovens, dishwashers, televisions, and cell phones.

In order to satisfy the needs of local consumers, Haier has rolled out some innovative products over the years including the Michael Freezer, the Frog Television and the Computer Desk Refrigerators. The Michael Freezer was first proposed by Michael Jemal, cHaierman of the board for Haier America Trading Company. It took the Haier design team less than 17 hours to develop Michael's original proposal into a working prototype freezer. Frog televisions have become popular gifts for all occasions including Christmas, New Years, and Valentine's Day, and Haier's Computer Desk Refrigerators are a huge hit on university campuses throughout the US.

Haier's environmentally-friendly products are subsidized by the US government. Since 2007, US consumers have received rebates of $40 to $100 when they purchase Haier Double Drive washing machines.

  • In 1999, Haier products earned UL certification (Underwriters Laboratories Inc.) a key step in Haier's plan of international recognition for the company's products.
  • On April 30, 1999, Haier unveiled the America Haier Industrial Park in South Carolina, marking Haier's entry into the US market. The park covers 46 hectares with an annual production capacity of 500,000 units. Haier chose the United States to build its first industrial park outside of China, and the US was also the site of Haier's first "Three-in-One" operational framework: A design center in Los Angeles, marketing out of New York, as well as the manufacturing facility in South Carolina.
  • In March 2000, the first Haier refrigerator made in the USA was produced at the Industrial Park in South Carolina.
  • On April 5, 2001, South Carolina named a road near the Industrial Park "Haier Road" in appreciation for the company's contributions to the state economy. It is the only road in the United States named after a Chinese corporation.
  • In recognition of the company's contributions to the local economy, the city of Kershaw, SC, home of the Haier America Industrial Park, awarded Haier the "2001 Community Contribution Award."
  • In 2002, South Carolina Government granted Haier "Job Creating Award" and gave Haier the preferred tax solution on salary to show the support. The project is regarded as a model for trading trigger the investment.
  • In 2002, South Carolina presented Haier with an award for "Job Creation," giving the company tax incentives as a show of support. The Haier America Industrial Park is now regarded as a model for trade triggering investment.
  • On March 5, 2002, Haier bought the Greenwich Bank Building in mid-town Manhattan to house the company's North American headquarters: a milestone for the company as it realizes its promise in the US market.
  • In April 2006, Haier signed a partnership with the National Basketball Association becoming the only global appliance sponsor of the NBA, and showing Haier's determination to become, just like NBA basketball, a part of mainstream American culture.
  • In June 2007, Haier cooling and purifying air conditioners obtained a US patent. These units can cool on hot summer days and purify the air during the spring and autumn periods. The three major retail giants in the US are all confident about the market outlook for this design and are competing for the rights to sell the air conditioners in 2008.