Milestones

2004-Now

2004 Global revenue: RMB101.6B
Basketball fans were surprised when they saw "Haier", the trademark of Haier Group, on the polo shirts of the Melbourne Tiger's players in the match versus the Perth Wildcats on 17th January. Haier sponsored Melbourne Tiger has been renamed Melbourne (Haier) Tiger. Reportedly, Haier is the first Chinese company to sponsor foreign sports event.On 31st January, the World Brand Lab, www.icxo.com and the World Executive Weekly issued the list of the World's 100 Most Recognizable Brands. As the only Chinese brand on the list, Haier was ranked 95th.
Haier was placed 1st of the Chinese companies at The World's Most Respected Companies Survey conducted jointly by PwC and the Financial Times.
In February, Haier accession to the World's 100 Most Recognizable Brands is a significant event in Haier history and arose wide attention. China's central government officials expressed congratulations for Haier's achievements.
During 25th and 27th February, 168 Haier products of 50 categories, including Haier network appliances and A++ products, were displayed on a 1000 square meter exhibition platform at the Home Tech 2004 International Exhibition for Household Appliances Cologne, attracting attentions of attending distributors and media.
On 3rd March, the first batch of 5,500 Haier brand laptop and desktop computers were shipped to France, symbolizing the start of Haier and many other Chinese computer producers to enter the world market.
On 12th March, a delegation led by Mr. Alain Belda, Chairman and CEO of ALCOA, visited Haier. ALCOA has a history of 100 years and now ranks 216th in the row of Fortune 500. Mr. Alain Belda expressed his good impression about Haier and said, "Haier's marketing philosophy and innovative performance as well as various incentive policies are very attractive. Haier was started in 1984 and grew fast over the past few years. Haier has become well known widely for quality products and reliable brands. This is why we come to visit. We share the same goal to become a world player. I hope that we can co-operate to approach our common destination."
On 25th March, Liu Yunshan, member of the Central Committee of the CPC Political Bureau and the Secretariat of the Central Committee and head of the Information Department of the CPC Central Committee, visited Haier Logistics Center and Haier UFO in Haier (Huangdao) Industrial Complex. Hearing Haier CEO Zhang Ruimin introduction to Haier UFO, Liu Yunshan iterated that Haier's theory, A Ball on Hillside, is an innovation to keep Haier go forward.
April 9, at a news conference, Shandong Economic and Trade Commission and Shandong Statistics Bureau announced 2003 Shandong 100 Leading Companies. Haier, SINOPEC Shengli Oil Field and Shandong Electric Power Company are top 3. Reportedly, it was the first survey of 100 leading industrial companies officially carried out in Shandong.
April 13, a press conference was held in Beijing Media Center for the event that Haier sponsored Melbourne Tigers, the first overseas basketball club crowned by a Chinese company. About 100 IT business people and sports journalists participated the event.
In April, HK-based Asia Capital winded up a survey and publicized a list, Asian Enterprise Reformer 50, outstanding executive officers of Asian companies, and Lee Kun Hee of Samsung, Carlos Ghosn of Nissan and Zhang Ruimin of Haier were on the top.
April 24, China Business held the Global Brand Competition Forum in Shenzhen and announced the result of the Survey of 238 Domestic and Overseas Brands in China. The survey result indicated that Haier and Microsoft, Wal-Mart and Coca Cola were included on the list.
May 2, Wu Guanzheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and the CPC Central Commission for Discipline Inspection, visited Haier (Guizhou) together with Guizhou and Zunyi government officials and Haier CEO Zhang Ruimin. Wu praised Haier's achievements in marketing, product innovation, information and globalization.
May 4, Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, visited Haier International Logistics Center in Qingdao Economy and Technology Development Zone together with Shandong and Qingdao government officials. Haier CEO Zhang Ruimin met with the visiting guests and introduced Haier's management strategy in supply-chain and capital performance. "This is a landmark of contemporary business management as it will greatly reduce logistics costs of enterprises", said Li.
May 16, BBC World Service issued a report upon Haier CEO Zhang Ruimin, saying that "Twenty years ago it was an ailing refrigerator company. Now, one man has transformed the company into a huge household electronics group which is seeking to become China's first truly global brand. The man behind the corporate revolution is Haier's CEO Zhang Ruimin".
May, Fuji Films was exclusively authorized to show the CEO in January 2005 in Japan as a Happy-New-Year Film. The Film CEO is based upon Haier Story.
May, the 95th Concours Lépine International France was held in Paris. Haier won the gold medal for Haier dual-drive automatic washing machine, and silver medals for three patented technologies incorporated by Haier, network air conditioner, aircon oxygen generator and color TV auto shut-off function. GE, Siemens, Whirlpool and Thomson contended for the awards. Haier is the only home appliance manufacturer winner of the gold medal.
May 26, the result of the 18th Survey of Chinese Electronics Company 100 was announced and Haier, achieving annual revenue RMB80.6 billion, was ranked first in "Chinese Electronics Company 100".
May 28, Haier CEO Zhang Ruimin won the "World Executive Awards" at the World Executive Forum. The award is named after Robert A. Mundell, winner of the Nobel Prize for Economics 1999 and known as the father of the theory of optimum currency areas.
May 30, Haier was ranked first in the row of 2003 China's Most Respected Companies the third time.
June 3~6, the Wharton Global Alumni Forum 2004 was held in Shanghai, focusing on the theme CONNECT and receiving about 600 attendees of Wharton schoolfellow representatives, business leaders and college chancellors. Speeches on China's economic development were presented by Patrick Harker, principal of The Wharton School, GM Shanghai CEO Murphy and Haier CEO Zhang Ruimin, brining a "Brain Storm" on Chinese issues.
June 20, Wen Jiabao, Prime Minister of the State Council, Zhang Gaoli, Secretary of the CPC Shandong Committee and Director of Shandong People's Congress, Han Yuqun, Vice Secretary of the CPC Shandong Committee and Governor of Shandong Province, and Du Shicheng, Vice Secretary of the CPC Qingdao Committee and Secretary of the CPC Qingdao Committee, visitedHaier. Haier CEO Zhang Ruimin and Haier President Yang Mianmian accompanied the visiting guests to Haier Logistics Center and Haier UFO in Haier (Huangdao) Industrial Complex.
June 28, at the World Brand Summit and the Conference of China's 500 Most Valuable Brands held in Beijing Int'l Hotel, Haier brand, valued at RMB61.237 billion, was placed first on the list. The survey was the first event jointly carried out in China by the World Economic Forum and the World Brand Laboratory.
June 28, a joint survey of 2004 The Most Innovative Chinese Business Leaders in Asia-Pacific Region was concluded by the Asia-Pacific Culture Forum, Asia-Pacific Cultural Treasures and Asia-Pacific Chinese Business Leaders Association, and Haier CEO Zhang Ruimin was placed on the list.
July 1, buyers lined up for Haier brand room air conditioners at Manhattan Mall, which is located three blocks from the headquarters building of Haier (America). Roughly 7000 Haier machines were sold in 7 hours.
July, on the 100th issue of Global Entrepreneur July released the list of "100 Chinese Business Globalization Propellers". The magazine was born in promoting globalization of Chinese economy. In the row of Overseas Exploiters, Haier CEO Zhang Ruimin was ranked first. In this section, the journalist made detailed report on Haier's globalization strategy and achievements.
August 9, the Fortune Global issued the list of Asia's 25 Most Powerful People in Business and Haier CEO Zhang Ruimin was ranked 6th.
August 12, Wu Jinglian, well-known economist, and standing committee member of and research fellow with the Development Research Center of the State Council, visited Haier. Haier CEO Zhang Ruimin met the visiting guests and introduced Haier's achievements in Market-Chain Management and globalization strategy practice.
August 19, The Conference of Qualification Certification for China Professional Managers sponsored by China Enterprise Confederation and China Enterprise Directors Association and China Entrepreneurs Association was held in Beijing. 109 Chinese entrepreneurs, including Zhang Ruimin and Xie Qihua, Board Director of Baosteel Co. Ltd., got the first Certificate of Senior Professional Manager issued by this Organization.
August 21, on the Business Conference of the Harvard Project for Asian and International Relations, students from worldwide top universities, including Harvard and Cambridge, applauded and exclaimed for the speech made by Haier CEO Zhang Ruimin and believed to be a presentation the closest to the practice.
The Fortune China 8/2004 rated the up-to-date Most Admired Companies in China and Haier was ranked second. Of 7 indicators for this rating, 6 of Hair ranked in top three, and three on the top, which are Management Performance, Innovation Capability and Social Responsibility, indicating that Haier is widely recognized for continuous innovation and reform.
August, Haier was assessed and designated by Ministry of Science and Technology and China Standards Commission the pilot manufacturer for research on the state important technical standards.
October, The Fortune named the 50 Most Powerful Woman in Business Outside the US and Haier President Yang Mianmian was ranked 8th. The Fortune believed that Yang Mianmian played a significant role in enhancing Haier's efficiency in management and manufacture, Haier's strategic development and transformation in the competition of the world marketplace, turning a small ailing factory into a multinational giant with global recognition.
October, Haier (Pakistan) obtained the ISO9001:2000 Certification, the first one given to a foreign brand home appliance manufacturer in Pakistan and Haier's overseas factory.
October 28, Haier (Zhangqiu) Industrial Complex was put into operation. In 1998, the former Zhangqiu Electromotor merged with Haier. Currently Haier (Zhangqiu) Electromotor Co., Ltd. has seen significant progress in business expansion.
November 1, He Guoqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and the Secretariat of the Central Committee and Head of the Organization Department of the CPC Central Committee, and Shandong and Qingdao government officials Zhang Gaoli and Du Shicheng visited Haier (Huangdao) Industrial Complex. Haier CEO Zhang Ruimin met the visiting officials and made introduction to Haier's development.
November 8, The Wall Street Journal issued the first list of The Most Powerful Woman in Business Outside the US. Haier President Yang Mianmian was placed on the list.
November, the Financial Times and PricewaterhouseCoopers jointly undertook a survey of the World's Most Respected Companies and Entrepreneurs on the industry and country basis. Haier was placed first on the list of the World's Most Respected Companies.
November 26, CIBA, BSRIBN and sina.com launched a survey of China's Brand Globalization and Haier was voted one of China's Most Potential Global Brands in coming 5 to 10 years.
November, China Quality Management Association for Electronics Industry (CQMAEI) launched a survey of outstanding electronic companies for quality management and announced the result. According to professional evaluations, Haier was given the Award of Special Recognition for Quality Management of Electronic Information Industry.
December 15, Beijing Brand Property Evaluation Co., Ltd., which had been engaged in research of China's most valuable brands for 10 years, released the 10th annual report in Beijing, and Haier, whose brand was valued at RMB61.6 billion, was ranked first in the row for 3 consecutive years.
December 15, "I hope Haier will help develop Pakistani home appliance industry", said Pakistani Prime Minister Shaukat Aziz while meeting Haier CEO Zhang Ruimin in Beijing during the state visit to China.
December, The Asia Week conducted a survey of The Asia's Top 1000 Brands Poll and placed Haier 125th, 226 positions ahead of the 351st in the previous year. The survey covers the companies in Japan, South Korea, Taiwan and Hong Kong and Haier tops Chinese home appliance makers
2005
January 10, Haier was ranked first on the list of the Most Potential Chinese Brands published by Rewin Ander, a well-known brand appraisal company of Canada.
January 14, The JobsDB.com.cn & CJOL launched the first survey of the 2004 China's The Most Respecting Employee Value Company and placed Haier on the list of 10.
January 19, the Economic Daily published the survey result of 2004 Top 10 News on China's Enterprises and the news on Haier for the event that "Haier was valued at RMB61.6 billion for 3 consecutive years and recognized as the only Chinese brand in the row of the World's Most Influential Brands" was included. "Haier is a representative of Chinese enterprises to exploit development opportunities by branding strategy", said the editorial.
January, three books, Haier in the Eyes of Haier Employees, Haier Story and Philosophy and Haier Road To Be Recognizable, edited by Haier Corporate Culture Center, was published through Qingdao Publishing House.
January 26, the CCTV broadcast a 3-minute news program, Haier Cultivates Innovative Mechanism for Global Recognizable Brand. Lv Peishi, general manager of Haier Washing Machine R&D, was taken as an example to show Haier's innovative mechanism. "Haier has taken measures to cultivate the innovative mechanism and to stimulate employee enthusiasm in independent innovation practice for improvement of the corporate competence and progress of Haier's goal to become a world recognizable brand", said the report.
March 1, the opening ceremony of Haier (Middle East) Industrial Complex was held in Jordan. The plant covers a total area of 140,000 square meter and has 50,000 square meter production facility and annual production capacity of 1 million appliances.
March, on the University Students Career Guide published by the Ministry of Education saw a list of the most attractive companies to Chinese university graduates, and Haier, Microsoft, P&G, IBM and China Mobile were top 5.
April 7, Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of State Council, and Shaukat Aziz, Pakistani Premier, visited Haier (Pakistan) Industrial Complex. Haier CEO Zhang Ruimin met the visiting guests.
April 23, Boao Forum for Asia Annual Conference 2005 was held. Haier CEO Zhang Ruimin attended the event and delivered a speech, Globalization of Asian Companies, on April 24.
The Newsweek published a story, China's Century, on its front cover, and an article, A Jack Welch of Communists, on inside pages. The article covers the significant contributions that Haier CEO Zhang Ruimin has made to Haier.
April, result of the survey of 2005 CCTV Award for Chinese Brands was released and Haier was ranked first in the row of manufacturers of home appliances and electronic products.
April, at the survey jointly conducted by the Management Case Center of Peking University and The Economic Observer, Haier was in the row of 2004 The Most Respected Enterprises of China and, as a result, Haier's reputation was further enhanced.
On June 2, Haier Law Firm was put into operation and a ceremony was held in Haier headquarters with participation of Zhang Fusen, Minister of Justice, and Haier CEO Zhang Ruimin.
On June 16, Hui Liangyu, Member of the Political Bureau of the CPC Central Committee and vice premier and Shandong and Qingdao government’s officials visited Haier and met Haier CEO Zhang Ruimin and Haier President Yang Mianmian.
On June 17 and 18, Haier organized the “Haier Day: Ceremony for 1M Appliance Sales” promotion program during EXPO 2005 AICHI JAPAN. Haier CEO Zhang Ruimin took part in the ribbon cutting ceremony for the event and met Japanese consumers.
On June 17, the survey result of the 19th Chinese Electronics Company 100 was released and Haier was placed first in the row for an annual revenue of RMB101.6 billion, accounting for one eighth of RMB815.8 billion, total business revenue of the 100 companies.
In June, Fortune (Chinese) launched a survey of China’s Most Valuable Brands, the second public investigation by questionnaires since its 2004 survey event. Haier was ranked 6th in the row of the whole list and first in the row of 25 Chinese nominees. The top 5 places were shared by BMW, Software, Mercedes-Benz, Coca Cola and Intel.
In June, being the only representative of a company from a developing country, Haier Vice President Yu Zida attended the IEC/PACT Meeting held in Germany and elected IEC/PACT member.
On July 1, 2005, Wu Yi, Vice Prime Minister, Wei Jianguo, Vice Minister of Commerce, Lou Qinjian, Vice Minister of Information Industry and officials of Qingdao Municipal and Shandong Provincial governments visited Haier. These officials were showed around in Haier’s showroom, Haier Mould Company and showroom of Haier P7 mobile phones and PC units having the features of private information protection and eye-friendly performance. Deeply impressed by Haier’s products, Wu Yi encouraged Haier to continue innovations in creativity and product differentiation for sustainable development in the increasingly fierce competition of the global marketplace.
On July 8, 2005, the signing ceremony for Haier Chongqing Industrial Park, the 15th industrial facility Haier has set up throughout the world, was held in Chongqing with participation of Wang Hongju, Vice Secretary of the CPC Chongqing Committee and Mayor of Chongqing, Huang Qifan, member of the CPC Chongqing Standing Committee and Vice Mayor of Chongqing, Zhang Ruimin, CEO of Haier, and Wu Kesong, Vice President of Haier Board of Director.
Aug 12th,2005, Haier Announced Official white goods Sponsor of Beijing 2008 Olympic Games.Haier was the first chinese sponsor of white goods in the history of Olympic game.
Aug 30th, Financial Times British released 10 Top Chinese World-Class Brands,Haier ranked the first.This 10 Top Chinese World-Class Brands survey was coducted jointly by McKinsey and Financial Times.
DEC.2005, Haier topped the Chinese most valuable Brands list with a value of RMB70.2 billion.
2006
Mar.2006, Haier was named as the Chinese Most Admired Company.
April 6th.2006, the Fortune Global issued the list of Chinese 25 Most Powerful People in Business and Haier CEO Zhang Ruimin was ranked the first.
April 10th.2006, Wu Yi, Vice Prime Minister of China visited Haier's factory in South Carolina US, and presented Haier-NBA Co-Promotion Deal.Haier became first home appliance brand of NBA,'s sponsor.
In June, Global Entrepreneur Magazine released 50 China Most Competitive Company list,which based on the global market performance of chinese companys.Haier placed 7th on the sub-list "2005 Top 10 oversea revenue" with a 2.8billion dollars 2005 oversea revenue.
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