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The personal data collected are subject to computer processing to respond to various requests and queries made by our clients via contact form or newsletters. Please note that the recipient of these data is Haier Consumer Service. Your provided personal data will be kept confidential by Haier. Your data will only be forwarded to third parties after obtaining your consent and / or informing you. In accordance with the Personal Data Protection Law, any person who has left his contact information or other personal information on the site has a right to access, rectify, or delete information about his name, following address: One Crown Square, Church Street East, Woking, Surrey, United Kingdom, GU21 6HR. You may also, for legitimate reasons, oppose the processing of data concerning you.
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Personal Data

In accordance with the "GDPR" (EU Regulation 2016/679 of 27 April 2016), we inform you that you are subject to a personal data processing whose characteristics are presented below.

Haier Appliances UK, with registered office in One Crown Square, Church Street East Woking, Surrey, UK GU21 6HR (+44(0)148 341 1810 / collects some of your data in order to allow you to give your opinion and to rate Haier products.


This processing is necessary for the purposes of the legitimate interests pursued by Haier UK. Indeed, in order to constantly improve our products and satisfy you at best, we need to collect the opinions and comments on these products, while respecting your privacy. This is why we collect non-sensitive and circumscribed data to exclude any risk for you.


If you do not provide this information, you will not be able to leave your opinion and / or rate the product you have purchased.

The personal data we process concern your identification data, your opinion and/ or your rate as well as the information about the purchased product(s).


These data are transmitted to our internal services (communication, marketing), to our parent company in China as well as to the company in charge to manage this part of the website, it being specified that this company has a parent company in the United States of America.


The transfer of data to China is strictly regulated by the signing of standard contractual clauses adopted by the European Commission, between Haier UK and our parent company.

In the same way, the potential transfer of data from our partner company to its parent company is regulated by the Privacy Shield.

We keep these data for a maximum period of two years as of your last opinion and / or rate.

In application of articles 16 to 21 of the GDPR and under the strict conditions specified by them, you have the right to object and to restriction to the processing as well as a right of access, rectification, erasure and portability of your data.

    Please click here to implement your right for your personal data which collected during aftersales service.

In case you cannot exercise the aforementioned rights, you can lodge a complaint to the Information Commissioner's Office ( 

Haier Data protection policy