About Haier
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Haier in a nutshell

1 BRAND

OF MAJOR APPLIANCES

IN THE WORLD

FOR 7 CONSECUTIVE YEARS

(Source Euromonitor International Limited 2015)

9.8 %

RETAIL VOLUME SHARE IN 2015

(Source Euromonitor International Limited 2015)

32.6 %

BILLION USD GLOBAL TURNOVER IN 2014

66

TRADING COMPANIES

66.000

EMPLOYEES WORLDWIDE

24

MANUFACTURING PLANTS

5

R&D CENTERS

24

INDUSTRIAL PARKS

Our identity

For more than 30 years, we have devoted our energy and our expertises only to one business: providing the best home appliances in order to satisfy our customers.

Since its creation in 1984, the company has been run by the same CEO, Ruimin ZHANG, who has always had a clear objective: to build high-quality, reliable products. Within the first year of his appointment, in response to complaints about faulty fridges, his radical action of smashing the fridges with a hammer in front of employees has been recognized as an important cornerstone of the brand.

Over the years, the company has evolved along with the changing requirements of the modern world and the modern consumer.

However, Haier’s core values remain the driving force behind the company’s innovative, premium products which offer modern designs, reliability and quality. We understand that it’s only by being close to our customers and by listening to their needs and desires, that we can make their lives easier. Our commitment to continually update and expand our product range has made us a life partner of our customers.

Our passion
Zero distance with the consumer
Our product range enlargement

On a permanent basis, Haier accelerates efforts to extend its product range and demonstrates its ability to develop unique ‘smart life’ solutions, significantly improving performance but above all user expectations and experience. Over the years the company has kept in step with evolving customer requirements, to ensure that its products reflect modern lifestyles.On a permanent basis, Haier accelerates efforts to extend its product range and demonstrates its ability to develop unique ‘smart life’ solutions, significantly improving performance but above all user expectations and experience. Over the years the company has kept in step with evolving customer requirements, to ensure that its products reflect modern lifestyles.

That’s why Haier positions itself on the market with more premium and connected products in diverse areas such as cooling, washing, home solutions, TV, mobile devices.

Our u+ smart life platform

Haier U+ Smart Life Platform is an open ecosystem network developed through consolidation of global resources. The objective is to connect the world and bring users solutions to ease everyday life.

Our interconnected factories

In the last few months, the Haier Group has built up Internet-based smart factories, where mass production of personalised products has replaced the company’s traditional large-scale manufacturing. These new interconnected factories allow users to personalise and order appliances by communicating their needs directly with the manufacturer.

Our dna

Innovation, Design and Quality have always been at the core of Haier’s values. They are combined with technology and intelligence to create superior products for customers.

By raising Innovation, Design and Quality as top priorities, Haier seeks to always be ahead trends market, constantly exploring new customer habits, and launching new products that make life easier.

Our ambition

Further increase Haier’s brand awareness (through stronger communication activities)

Offer to our end customer a customized solution for their home fully expressing their own identity

Further capitalise on the entrepreneurial spirit of the global company inspired by Ruimin ZHANG’s management style in order to continually adapt the company’s business model, to keep up with changing times and become a leader in the Internet era

Pursue Haier’s overriding strategy which consists of listening to and understanding customers, to best respond to their needs