Haier is delighted to announce a two year sponsorship of the Science Museum in London. Haier’s support will help the Science Museum in its aim to be the best place in the world to enjoy science. This venture forms an important step in Haier’s brand development in the UK and represents an opportunity to reach consumers who share Haier’s values and interest in innovation and design. Haier aims to target the UK market with innovative, high quality, design-oriented products and is particularly seeking to build brand awareness amongst young, design-conscious families.
Haier’s two year commitment to the Science Museum will enable British school children to experience practical science in a fun environment encouraging them to pursue important studies in this area. The partnership will be focused around sharing Haier’s key values such as innovation, design and also examining the future of the home. This is an important step for the company as it seeks to establish a four star brand in the UK and to become a source of inspiration for British families.
“At Haier, we were determined to partner with a cultural organisation that shared our values – a commitment to the arts and sciences and to inspiring the next generation of future product designers and engineers,” stated Wei Duan, Market Director Haier UK and Ireland.
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