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You are here:Home News & PressHaier Sponsors the Science Musuem London

News & Press

Haier Sponsors the Science Musuem London

06 09 2012

 

Haier sponsors the Science Museum

 

World leading home appliances brand commits to supporting science and technology in the UK and inspiring the next generation of innovators

 

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2011 data*) today announces its support of the Science Museum in London. The collaboration started on 1st July 2012 and will run for an initial two years. Haier’s sponsorship will help the Science Museum in its aim to be the best place in the world to enjoy science.

 

As a company, Haier is very interested in the way that science and technology impact our everyday lives. As a worldwide patron of the arts this partnership is Haier’s second in Europe following an important partnership with the Louvre in Paris in 2011, and demonstrates the company’s willingness to support learning and culture in each of its local markets. 

 

The decision to support the museum was made due to its clear focus on practical everyday science and technology, as well as the important and creative learning experiences engaging school children, families and young people. This comes at a time when science, celebrated by the British public since the industrial revolution, is returning to the forefront of public attention. Haier’s two year commitment to the Science Museum will enable British school children to experience practical science in a fun environment encouraging them to pursue important studies in this area.

 

The partnership will be focused around sharing Haier’s key values such as innovation, design and also examining the future of the home. This is an important step for the company as it seeks to establish a four star brand in the UK and to become a source of inspiration for British families.

 

“At Haier, we were determined to partner with a cultural organisation that shared our values – a commitment to the arts and sciences and to inspiring the next generation of future product designers and engineers. The link between studying science and careers in engineering and technology is increasingly important in the UK and we are eager to play a part in encouraging British children to engage with these topics from a young age,” stated Wei Duan, Market Director Haier UK and Ireland.

 

Haier sets aside over 4% of its turnover for research and development and is a pioneer in its field, applying scientific research to create innovative new products.

 

The Science Museum is one of London’s most visited attractions drawing 3 million visitors a year, and up to 20,000 on very busy days. It also attracts roughly 360,000 young people in booked educational groups per year. “We were impressed by the work of the Science Museum and felt that that sponsoring their new-technology and family-friendly galleries was an excellent opportunity to engage with the British public,” continued Duan.

 

This venture forms an important step in Haier’s brand development in the UK and represents an opportunity to reach consumers who share Haier’s values and interest in innovation and design. Haier aims to target the UK market with innovative, high quality, design-oriented products and is particularly seeking to build brand awareness amongst young, design-conscious families.

 

Marianne Rance, Head of Corporate Relationships, Science Museum commented: “We are so pleased to be working with Haier, as one of the world’s leading manufacturers of technological solutions it is a very fitting partnership for us. It is the aim of the Science Museum to be the best place in the world to enjoy science and we can only do that with the support of our partners. We look forward to working with Haier over the next two years and beyond to engage young people in the science that shapes their lives.”

Family focus at Launchpad

 

As part of the agreement, Haier will sponsor a dedicated space in the Launchpad – a gallery dedicated to encouraging children and young people to explore science first-hand with 50 hands-on exhibits and shows. Launchpad is the most popular interactive gallery in the museum and since opening in 2007, 5 million people have visited this gallery making it the most visited hands-on gallery in the world. The space within Launchpad that Haier is supporting aims to encourage children and young people to engage with science and to use their creativity to become the innovative designers of tomorrow.

 

Plans for other activities over the next two years are rapidly taking shape. This support of a key British museum is a clear demonstration of Haier’s commitment both to the UK market and to sharing and encouraging its values with the visiting public.

 

 

*Source: Euromonitor International Limited; retail volume sales in units based on 2011 data.

 

Images courtesy of the Science Museum

 

About Haier:

 

The Haier Group is the world’s No. 1 Major Appliances brand with 7.8% retail volume share in 2011 (Source: Euromonitor International Limited; retail volume sales in units based on 2011 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 165 countries worldwide. With group global headquarters based in the Chinese city of Qingdao, Haier has regional headquarters in both Paris and New York, serving its clients in Europe and America. Haier has 61 trading companies, 29 manufacturing plants, 8 design centres and 16 industrial parks with 70,000 employees worldwide. Haier specialises in technology-led research, manufacturing and trading a large range of durable products - within Europe these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

 

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

 

For more information:

 

About the Science Museum:

 

The Science Museum’s collections form an enduring record of scientific, technological and medical change from the past. Aiming to be the best place in the world for people to enjoy science, the Science Museum makes sense of the science that shapes our lives, sparking curiosity, releasing creativity and changing the future by engaging people of all generations and backgrounds in science, engineering, medicine, technology, design and enterprise.