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Haier Ranked World’s Number 1 Major Appliances Brand for the Second Year Running
07-27 2011

Haier increases its global brand share to 6.1%, topping the Euromonitor Global Major Appliances 2010 Brand rankings for the second consecutive year

Qingdao, China - 13 December, 2010 - Euromonitor International has once again ranked Haier as the world’s number one Major Appliances brand with 6.1% retail volume share in 2010, having successfully increased its global brand share by almost 20% from 2009.  Haier’s top ranking for a second consecutive year is confirmation that an ever-increasing number of customers value its innovative products.

Haier also tops Euromonitor International’s rankings in the Refrigeration, Home Laundry and Electrical Wine Cooler/Chiller product categories:

Refrigeration Appliances

  • Number 1 brand: 10.8% retail volume share in 2010, up 0.4 points from 2009. 
  • Number 1 manufacturer: 12.6% retail volume share in 2010, up 0.2 points from 2009.

Home Laundry Appliances

  • Number 1 brand: 9.1% retail volume share in 2010, up 0.7 points from 2009.

Electrical Wine Cooler/Chiller

  • Number 1 brand: 14.8% retail volume share in 2010.

The company’s continued expansion, both within China and internationally, reflects growing confidence in the Haier brand worldwide. 

“Haier became the world leader in Major Appliances in 2009. Whilst we have reached one of our goals, we have not stopped our efforts to design and provide consumers around the world with solutions that ease their everyday lives. Euromonitor’s 2010 rankings show the increasing trust that consumers place in the Haier brand. We are confident that our position of leadership will strengthen in the future, as Haier continues to focus its innovation towards offering better solutions and services globally, bringing more value to our customers worldwide,” said Ms. Zhang Tieyan, Director of Haier’s Global Branding Operation.

Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers. The Global Major Appliances Brands 2010 rankings are based on 2010 data from trade sources and national statistics.

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