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Red Dot Design Award 2013
04-03 2013

 

 And the award goes to… Haier’s new 3D Fridge!

The red dot award: product design” is one of the most renowned design competitions in the world. Every year, products with an extraordinary design are recognised by a panel of experts. At this year’s edition, Haier’s new 3D Fridge stood out from the other 4,662 products in the running, winning this much-coveted award. The panel was won over by the new 3D Fridge’s minimalist and harmonious design.

 

The 3D combi, the  perfect match between design and innovation

Conceived with ergonomics in mind, the 3D Fridge is set up with sliding freezer drawers for easier access. Compact and offering a pleasant user experience, it is full of tricks making it extremely practical: foldable wine rack, LED lighting tower, touch control LCD display…

The refrigerator can be used in different ways thanks to the MyZone modular middle compartment, allowing for an increase in capacity in either the fridge zone or the freezer by 37 litres. This simple but effective innovation means the temperatures can be adjusted within a range of +5°C to -18°C, therefore adapting it to the consumers’ needs.

Available in stainless steel, this combi boasts a contemporary style and an elegant design, thus winning over a demanding panel.

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The world’s number one Major Appliances brand* owes its success to constant investment in research and development and its capacity to offer products that meet consumers’ expectations and needs.

“It’s an honour to accept such an award that is truly a recognition of our teams’ expertise. The excellence behind Haier’s design is once again rewarded, demonstrating year after year, our determination to offer more and more powerful products with a unique style,” said René Aubertin, CEO of Haier.

* Source: Euromonitor International Ltd, retail volume sales in units based on 2012 data.

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

 

 

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