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Fast Company names Haier among China’s most innovative companies
04-18 2014

 

Haier praised for ‘bold approach’ to employee self-organisation

Haier, the world's number one Major Appliances brand*, has been recognised by Fast Company as the world’s fourth most innovative company in China. In its recently published 2014 rankings, which track leadership in innovation, Fast Company highlighted Haier’s “bold approach to innovating” through allowing employees to self-organise. 

The Fast Company citation recognises Haier’s creation of a flat management structure, a “management revolution” that puts customer needs at the heart of the product development process. To drive entrepreneurial innovation among employees, Haier encourages staff to track evolving market trends and form autonomous project teams to address emerging opportunities. Haier refers to these self-organising employee working groups as ZZJYT, a Chinese acronym that means ‘independent operation unit.’

The recently launched Tianzun air conditioner, which successfully debuted at CES in Las Vegas in January, was developed by a self-managing group that recognised growing customer demand for a more flexible and responsive air conditioning unit via an online engagement program involving more than 670,000 internet users.

The Most Innovative Companies is Fast Company’s most significant, high-profile editorial effort of the year. The editorial team spends months gathering and sifting data, to identify those enterprises that exemplify the best in business from across the economy and around the world. This year’s honourees include major brands such as Google and Amazon, as well as creative upstarts like Tesla and Box.

Fast Company's Most Innovative Companies issue (March 2014) was published on February 17. The full list can also be accessed at www.fastcompany.com/MIC.

 

* Source: Euromonitor International Limited in 2013

For information or interview requests, please use the following press contacts:

Joseph Chance

+ 33 (0)1 55 02 15 17

j.chance@open2europe.com

Orlaith Finnegan

+ 33 (0)1 55 02 27 97

o.finnegan@open2europe.com

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

For more information: www.haier.com/uk

About Fast Company:

Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, ethical economics, leadership, and design. Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries and create the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, one of the U.S.’s leading media companies.

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