Hyderabad, 13 August, 2014: Haier, the global leader in Home Appliances & Consumer Electronics and the Number 1 Global Major Appliances Brand for the 5th Consecutive Year*,today showcased its recently launched water-heater amidst a meet involving more than 100 dealers in Hyderabad. Haier, which has always been synonymous with innovation and inspiration, hosted the meet in Hyderabad.
With the festive season knocking on the door and the winters to follow thereafter, the meet is scheduled to give the dealers a feeler of the products and its benefits in Hyderabad, which is a key market for the company. The entire range of water heaters was on display for the attendees. Haier has in the past come out with revolutionary products in the water-heater range including remote- controlled water heaters and water-heaters with built-in sound system and USB ports for seamless musical experience. The company officials briefed the dealers about these benefits and also offered free installation to customers. The products bring together the perfect combination of superior technology and innovative design for the consumers. The range of i-age products from the stable of Haier India reaffirms their prowess in the domain.
Mr. Eric Braganza, President Haier India commented “The progress that the company has made in the last decade in the country is very encouraging for us. The newly formed Telengana and Seemandhra would turn out to be really important markets for us as the new state would draw attention from new businesses. This region has previously also been of importance to us. “The meet-up has given an opportunity to us to showcase the new range of ‘i-age’ line of products so that consumers can experience products that are purely inspired by the Internet age and designed considering the evolving consumer lifestyles. With such initiatives, we plan to take our association with our business partners and consumers in the region, a notch higher.” He further added.
About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances,Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
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