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Haier Sustains Top Position in the Euromonitor Global Major Appliances’ 2014 Brands rankings for Sixth Consecutive Year
01-09 2015

Haier Increases global brand market share to 10.2 %

INDIA, January 9, 2015 Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide has once again been ranked as the Number One Global Major Appliances Brand with 10.2% retail volume market share in 2014 according to the latest data released by Euro monitor International, the world's leading independent provider of business intelligence on industries, countries, companies, and consumers. This is the sixth consecutive year that Haier has been rated as the topmost Euro monitor Global Major Appliances Brands and the first time that Haier’s global retail sales has reached double digits, extending the global brand market share to 10.2 %. Haier also tops Euromonitor International's ranking in three product categories including Refrigeration Appliances, Home Laundry Appliances and Electrical Wine Cooler/Chiller.

2014 has been the year of transformation in the world’s home appliances market with major markets like Europe, America & Japanese facing unexpected changes. Global household appliances sales have experienced continuous decreasing and negative growth. Conversely, the research data from Euromonitor International has shown that Haier’s global retail sales have maintained a continuous increase since Haier topped the Euro-monitor Global Major Appliances Brands for the first time in 2009.

Commenting on the achievement, Mr. Eric Braganza, President, Haier India said, “It is a moment of great pride for Haier globally to be recognised as the Number One Global Major Appliances Brand by Euromonitor in 2014 for the sixth consecutive year. This is also a testimony of all the conscious efforts taken by the brand in its journey to understand the evolving customer lifestyles and then carefully designing solutions that not only complement them but help them in leading the change, inspiring lives around them.”

From the product & services overview, Haier has been able to cater unmatchable & seamless home appliances to the world. Products like refrigerators, washing machines & wine cooler have been the hot selling products and favourites among customers worldwide. Haier has been successful in addressing the needs and requirements of the modern contemporary families with products suited to their evolved lifestyles.

In the Internet Age, Haier exhibits itself externally with the concept “Smart Home” and internally “the networked factory”. Haier’s “networked factory” serves as a connection between Haier’s research and development resources and users so as to create the optimized smart appliances’ experience during the whole process. Answering to the trends of the internet age and focusing on users, Haier has removed the distance to interact with users and realized the real-time networking and interacting between global users and global R&D resources, module makers, staff and automatic equipment via the open eco-system of “the networked factory”, with the ultimate purpose of providing really designed-to-custom, made-to-custom and delivered-to-custom user experiences.   

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

 

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