In the age of internet, the consumer behavior and purchase pattern is changing. Their demands are now becoming more evolved and dynamic. The year 2016 saw consumers increasingly using internet platforms to call for almost all their requirements. Organizations who have not been able to adapt the changes have thus not been able to meet the demands of the new age consumers. Therefore, companies today subsequently should have the capacity to listen and respond to consumers taking into consideration their needs and requirements. Haier as brand has been able to succeed and maintain its position in the global market largely because of adapting the changing trends and transforming itself into an internet age brand.
In 2016 Haier introduced many innovative and technologically advanced products in all product categories. The brand worked towards creating holistic home solutions, including internet enabled connected home solutions in order to make the lives of the consumers easy and hassle free. Additionally, Haier also introduced small space living solutions taking into consideration the limited space available in homes these days, complimenting the concept of compact homes. Hence, following the brand legacy to build on customer inspiration, Haier has been constantly working towards creating technologies which are not only technologically advanced but are made keeping in mind the demands and requirements of the consumers. For example products such as the double drum washing machine, the first of its kind by Haier, has two independently functioning drums which help consumers save time and cater to different needs. Similarly, with the bottom mounted refrigerators, a technology pioneered by Haier, consumers get the benefit of having the refrigerator part on top and the freezer placed at the bottom. This reduces the need for users to repeatedly bend while accessing commonly used items from the refrigerator. Going forward into 2017, Haier intends to introduce many more innovative and industry first 'products and increase the offerings across categories for all the valuable consumers and continue to create value for all the stakeholders.
(Source: Euromonitor International Limited; Consumer Appliances 2017ed, % unit share, 2016 data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.)
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one* global home appliance brand every year for the last eight years by Euromonitor International, a world leader in strategy research for consumer markets. The data released shows that volume sales of Haier brand major household electrical appliances in 2016 accounted for 10.3% of the global market. These figures place Haier first in the world once again, the company's 8th consecutive top placement since 2009. In addition, refrigeration appliances, home laundry appliances, electric wine coolers, and freezers volume sales were also significantly ahead of competing brand retail sales, retaining Haier's place as a world leader. In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.