· Announced the launch of a variety of summer products along with exciting offers in the region
· Haier’s number one trade partner in the region, Value Plus Retail was present at the event
Lucknow, 28th March, 2017: Haier, the world’s No.1 brand in Major Home Appliances, for the 8th Consecutive Year* according to the Euromonitor ranking 2016, successfully concluded its trade partner meet in Lucknow, Uttar Pradesh this week. Haier announced a slew of summer offers and the senior management shared the marketing plan with regional trade partners such as Value Plus retail. Over 300 channel partners from different regions of the state were present at the event.
The meet was presided by Mr. Eric Braganza, President, Haier Appliances India, top zonal heads, all PGH (product group heads) and number of other senior personnel. The agenda of the event was primarily to showcase summer home and kitchen appliances by Haier in all categories, especially the compressor products with state of the art technology. Over 30 products were showcased in the category i:e refrigerators, air conditioners, deep freezers, Washing Machines, LED Panels, Microwave ovens and commercial freezers were showcased during the event, which was held in the outskirts of the city at the Golden Blossom Imperial Resort, Faizabad Road, Anora Gaon, Lucknow where more than 300 trade and Channel partners of Haier were present to see the new i-age range of products for a modern Indian family.
New Product Launch
With the onset of the summer season and temperature rising across India, products such as Air conditioners, refrigerators, LED and deep freezers were at core focus during the meet.
Trade partners were educated on the whole range of products by Haier and shown new launch products as well. The new launches were as follows:
· New AC range- A new range of air conditioners was launched including the DAWN.
· SBS Range- New side by side refrigerator models were launched
· Washing Machine- The new double drum washing - GEMINI was showcased at the event.
· LED- A 65 inch 4K television was also launched at the event along with other products in various categories.
Speaking on the occasion Mr. Eric Braganza, President Haier Appliances India said, “Lucknow and the other regions in UP have been important markets for Haier since UP is one of the largest state in the country and therefore, it significantly contributes to the overall growth of the brand in the country. With this meet our aim is to strengthen our ties with the traders and channel partners in the region and through them offer our consumers with the best in class, technologically advanced products. Moreover, considering the incredible growth in the city, we intend to keep innovating and providing consumers with improved solutions and further expand our network in the region.”
In order to attract consumers this season, offers and schemes regarding the summer product were also shared with the traders from the city. To grace the occasion, Mr. Anand Agarwal, CEO and President- Value Plus Retails and Haier’s number one trade partner was present. In addition to all the product launches and other announcements, the meet was organized to build a strong connect with the dealers in the region and strengthen the position of the brand in the city.