BUSINESS OVERVIEW

Engage in R&D, production, sales of household appliance and channel services business

Top seller of large household appliance globally

Top seller in refrigerator, freezer, washing machine and water heater, the 3rd top seller in air-conditioners in domestic market.

(1) Source: Euromonitor, by retail sales volume, in 2017. (2) Source: China Market Monitor Co., Ltd. ("CMM"), by retail sales volume, in 2017.

COMPANY HISTORY

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  • 1984


      Qingdao Refrigerator General Factory, Haier's predecessor entity, is established.
      

  • 1989


      Qingdao Refrigerator Co., Ltd. is incorporated following the reorganisation of Qingdao Refrigerator General F...

  • 1993


      The Company changes its name to Qingdao Haier Refrigerator Co., Ltd. and is listed on the Shanghai Stock Exch...

  • 2001


      The Company changes its name to Qingdao Haier Co., Ltd. after acquiring 99.95% of the air-conditioner busines...

  • 2004


      Haier becomes the only Chinese brand listed in the World's 100 Most Influential Brands by World Brand Lab...

  • 2008


      Qingdao Haier acquires a 20.1% interest in Haier Electronics.
      

  • 2010


      Qingdao Haier starts two transitions: (i) from a traditional business model to the Rendanheyi Win-Win Model; ...

  • 2011


      Haier becomes the top selling household appliances company in the world in terms of total global retail volum...

  • 2013


      Qingdao Haier's first interconnected factory commences operations. Haier and Kohlberg Kravis Roberts & Co...

  • 2015


      Qingdao Haier enters into a trust agreement with Haier Group, whereby assets held in Fisher & Paykel Applianc...

  • 2016


      Qingdao Haier completes its acquisition of General Electric's appliances business.
      

  • 2018


      Qingdao Haier enters into a share purchase agreement to acquire all shares of the holding Company of Fisher &...

  • 2019


      Qingdao Haier wholly acquired Candy company of Italy.
      

COMPANY STRATEGY

KEY FIGURES 2018

  • 183 ¥bn Operating revenue
  • 167 ¥bn Total Assets
  • 87,447 Total number of staff
  • 10 Global R&D centers