Engage in R&D, production, sales of household appliance and channel services business

Top seller of large household appliance globally

Top seller in refrigerator, freezer, washing machine and water heater, the 3rd top seller in air-conditioners in domestic market.

(1) Source: Euromonitor, by retail sales volume, in 2017. (2) Source: China Market Monitor Co., Ltd. ("CMM"), by retail sales volume, in 2017.


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  • 1984

      Qingdao Refrigerator General Factory, Haier's predecessor entity, is established.

  • 1989

      Qingdao Refrigerator Co., Ltd. is incorporated following the reorganisation of Qingdao Refrigerator General F...

  • 1993

      The Company changes its name to Qingdao Haier Refrigerator Co., Ltd. and is listed on the Shanghai Stock Exch...

  • 2001

      The Company changes its name to Qingdao Haier Co., Ltd. after acquiring 99.95% of the air-conditioner busines...

  • 2004

      Haier becomes the only Chinese brand listed in the World's 100 Most Influential Brands by World Brand Lab...

  • 2008

      Qingdao Haier acquires a 20.1% interest in Haier Electronics.

  • 2010

      Qingdao Haier starts two transitions: (i) from a traditional business model to the Rendanheyi Win-Win Model; ...

  • 2011

      Haier becomes the top selling household appliances company in the world in terms of total global retail volum...

  • 2013

      Qingdao Haier's first interconnected factory commences operations. Haier and Kohlberg Kravis Roberts & Co...

  • 2015

      Qingdao Haier enters into a trust agreement with Haier Group, whereby assets held in Fisher & Paykel Applianc...

  • 2016

      Qingdao Haier completes its acquisition of General Electric's appliances business.

  • 2018

      Qingdao Haier enters into a share purchase agreement to acquire all shares of the holding Company of Fisher &...

  • 2019

      Qingdao Haier wholly acquired Candy company of Italy.



  • 183 ¥bn Operating revenue
  • 167 ¥bn Total Assets
  • 87,447 Total number of staff
  • 10 Global R&D centers