BUSINESS OVERVIEW

Engage in R&D, production, sales of household appliance and channel services business

Top seller of large household appliance globally

Top seller in refrigerator, freezer, washing machine and water heater, the 3rd top seller in air-conditioners in domestic market.

(1) Source: Euromonitor, by retail sales volume, in 2017. (2) Source: China Market Monitor Co., Ltd. ("CMM"), by retail sales volume, in 2017.

COMPANY HISTORY

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  • 1984

    Qingdao Refrigerator General Factory, Haier's predecessor entity, is established.

  • 1989

    Qingdao Refrigerator Co., Ltd. is incorporated following the reorganisation of Qingdao Refrigerator General Factory.

  • 1993

    The Company changes its name to Qingdao Haier Refrigerator Co., Ltd. and is listed on the Shanghai Stock Exchange.

  • 2001

    The Company changes its name to Qingdao Haier Co., Ltd. after acquiring 99.95% of the air-conditioner business fro...

  • 2004

    Haier becomes the only Chinese brand listed in the World's 100 Most Influential Brands by World Brand Lab.

  • 2008

    Qingdao Haier acquires a 20.1% interest in Haier Electronics.

  • 2010

    Qingdao Haier starts two transitions: (i) from a traditional business model to the Rendanheyi Win-Win Model; and (...

  • 2011

    Haier becomes the top selling household appliances company in the world in terms of total global retail volume, ac...

  • 2013

    Qingdao Haier's first interconnected factory commences operations. Haier and Kohlberg Kravis Roberts & Co. L.P. ("...

  • 2015

    Qingdao Haier enters into a trust agreement with Haier Group, whereby assets held in Fisher & Paykel Appliances Ho...

  • 2016

    Qingdao Haier completes its acquisition of General Electric's appliances business.

  • 2018

    Qingdao Haier enters into a share purchase agreement to acquire all shares of the holding Company of Fisher & Payk...

  • 2019

    Qingdao Haier wholly acquired Candy company of Italy.          Qingdao Haier officially changed its name...

COMPANY STRATEGY

KEY FIGURES 2018

  • 183 ¥bn Operating revenue
  • 167 ¥bn Total Assets
  • 87,447 Total number of staff
  • 10 Global R&D centers