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Startpagina Nieuws & Press HAIER GROUP AND A...
12-23 2013


HONG KONG – December 9, 2013 –- Haier Group and Alibaba Group today announced a strategic partnership aimed at combining the strengths of both companies to create a comprehensive system and standards for the delivery and installation of household appliances and other large-sized goods. The partnership will leverage Haier Group’s supply chain management skills, logistics warehouses, delivery and installation services and Alibaba Group’s e-commerce capabilities.


As part of the strategic partnership, Alibaba Group will invest a total of HK$2.822 billion into Haier Electronics Group Co., Ltd. (Stock code: HK.01169) (“Haier Electronics”), a member company of Haier Group. Of the total investment amount, HK$1.857 billion will be invested into Goodaymart, a subsidiary of Haier Electronics, and a joint venture company will be established. Alibaba will subscribe for a 9.9% stake of Goodaymart for HK$541 million, and will subscribe for convertible bonds of Haier Electronics totaling HK$1.316 billion. These convertible bonds can be converted into shares in Haier Electronic or upon satisfaction of certain conditions (including applicable regulatory approval) a 24.1% stake in Goodaymart in the future. Additionally, Alibaba will subscribe for HK$965 million of newly issued shares of Haier Electronics and take a 2% stake in the company.


The future economy is an experiential economy wherein the user is no longer just a passive buyer, but an active participant throughout the entire process, and companies around the world need to adapt to this,” said Zhang Ruimin, board chairman and CEO of Haier Group.

The aim of this partnership is not simply to grow the Goodaymart business but ultimately to enhance the experience for all participants in the logistics industry. Haier Group can learn a great deal from Alibaba through this partnership, and I’m confident that this collaboration will create concrete benefits for all involved.”


We are grateful for the trust Haier Group has placed in us, and appreciate Haier Group’s vision and consistent commitment to driving change,” said Jack Ma, executive chairman of Alibaba Group. “This collaboration with Haier Group is a win-win-win partnership. Through this partnership, we will create value for our customers and as a result create value for Alibaba Group and Haier Group. The new economy is not the digital economy, but rather one that combines the real economy and digital economy, a true blending of “virtual” and “real”. Only with the growth of the real economy can there be true digitalization in the digital economy. Alibaba Group is honored to join with Haier Group to create this platform that will equip China’s manufacturing industry with enhanced nationwide and global access.”


Haier Electronics possesses extensive networks and expertise in the delivery and installation of household appliances and other large-sized goods. Goodaymart, a business operated by Haier Electronics, has nine shipping bases nationwide, 90 logistics delivery centers and more than 2 million square meters in warehouse space. It has also established 7,600 county-level stores, approximately 26,000 stores in various townships across the country and 191,000 village contact points. It has also established logistics and distribution sites in more than 2800 counties across China and operates more than 17,000 service points.


Alibaba Group is focused on fostering the development of an open and collaborative e-commerce ecosystem. More than 70,000 international and Chinese brands have established retail storefronts on, the business-to-consumer platform operated by Alibaba Group. In 2012, the transaction volume exceeded RMB200 billion and on November 11th 2013, and Taobao Marketplace set a record for highest single-day transaction volume, facilitating the sales of goods totaling more than RMB35 billion on the day. On November 11th, the GMV (gross merchandise value) of household appliances sold via increased by more than 350% year-on-year, and the GMV of furniture and large-sized products sold via increased by 150% year-on-year.


Haier Group and Alibaba Group will invest resources and fully leverage Haier Group’s operational experience and Alibaba’s e-commerce, data and information capabilities to create a fast and convenient end-to-end e-commerce and logistics experience for consumers. Using the newly established Goodaymart joint venture company, the parties will establish industry logistics service standards for point-to-point delivery of large-sized goods and create a nationwide logistics and service network for the delivery and assembly of household appliances and large-sized goods. At the same time, Haier Group and Alibaba Group will jointly develop and provide innovative supply chain management solutions and products to drive the development of the Chinese logistics industry. The Goodaymart logistics and service network will fully support the growth and development of and will provide merchants and consumers with high-quality logistics, delivery and assembly services for household appliances and large-sized goods.


About Haier Group

Haier Group is the world's leading home appliance provider, with global revenues of US$25.8 billion and profit of US$1.42 billion in 2012. In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world. Haier Group principally operates its business via two listed companies, Qingdao Haier (600690.SH) and Haier Electronics (01169.HK). The strategic position of Qingdao Haier is to develop intelligent household products and become the standard setter for home appliances. The strategic position of Haier Electronics is to develop an integrated service platform combining retailing, e-commerce, and logistics and after sales services. The company was established in 1984 in Qingdao.


About Haier Electronics Group

Haier Electronics (01169.HK) is the listing vehicle of Haier Group on the main board of the Hong Kong Stock Exchange. One of its core business segments is the integrated servicing platform operated under the brand “Goodaymart” which provides logistics and distribution services across China for household appliances and other large format goodsGoodaymart has established distribution centres in third and fourth-tier markets across China and has become the leading integrated logistics and distribution services provider in these markets.


About Goodaymart Logistics

Goodaymart Logistics is a member of Haier Electronics and is being developed as the leading logistics service provider in China. It aims to provide fully customized delivery services, and has established a model in the industry for providing customers with prompt, accurate and efficient delivery and installation through the establishment of over 2800 delivery networks across China. Goodaymart Logistics has become the most popular logistics provider in China specializing in home appliances, furniture and home decoration items. Goodaymart’s Logistics Standards have been adopted by the China Association for Standardization as the first recognized industry standard for the large format goods delivery.


About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. Since it was founded in 1999, the China-based Alibaba Group has developed leading businesses in consumer e-commerce, online payment, business-to-business marketplaces and cloud computing. Alibaba Group operates Taobao Marketplace (, China's most popular online shopping destination; (, China’s leading online platform for merchants offering quality, brand-name goods to consumers; Juhuasuan (, a group shopping platform; eTao (, a comprehensive shopping search engine; ( and (, leading business-to-business marketplaces for small businesses engaged in international trade and domestic China trade, respectively; and Alibaba Cloud Computing (, a developer of platforms for cloud computing and data management. Alipay (, the most widely-used online payment service by consumers and merchants in China, is an affiliate of Alibaba Group.


About ( is an online shopping landmark in China dedicated to providing an excellent shopping experience. It was launched by Taobao in April 2008 to complement its consumer-to-consumer (C2C) marketplace and became an independent platform in June 2011. An open business-to-consumer (B2C) platform, has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers. It is the most visited B2C online retail website in China according to Alexa.

As of March 2013, more than 70,000 international and Chinese brands have established retail storefronts on, and among those brands are UNIQLO, L’Oréal, adidas, P&G, Unilever, Gap, Ray-Ban, Nike and Levi's. offers several product verticals with customized customer services, including Consumer Electronics mall; Book mall; Home Furnishing mall; Designer Footwear mall; and Beauty mall. and Taobao Marketplace set a record for highest single-day transaction volume during a special promotion on November 11, 2013, facilitating the sales of goods totaling more than RMB35 billion on the day. For the year ended March 31, 2013, the combined gross merchandise volume (GMV) of the two platforms exceeded RMB1 trillion. is a business within Alibaba Group.


For media inquiries, please contact:


For Alibaba:


John W. Spelich

Alibaba Group

+852 9017 7444


For Haier:


Martin Reidy

FTI Consulting

+86 10 8591 1060


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