Haier In PK
Home Haier In PK

Haier is the leader in the home appliances market in Pakistan with an overall market share of 32 %.  Haier leads in most major home appliance categories including air conditioners and washing machines and refrigerators and deep freezers. To date it is the only company in Pakistan producing locally assembles laptops. 

Haier’s manufacturing facility is located in the Haier industrial park in Lahore and sprawls 63 acres with a built up area of 1,000,000 sq. feet housing various production lines. With a designed production capacity of  3,000,000 units p.a. across all product categories Haier Pakistan’s product portfolio has expanded rapidly from the refrigerators, air conditioners, and washing machines to include Deep freezers, commercial air conditioners, laptops, LED TVs, microwave ovens, water dispensers, and small domestic products together comprising several hundred models of home appliances.

Aggressively implementing a policy of taking Haier to the doorsteps of the people, Haier Pakistan has built up a strong sales and distribution network comprising of 3,000 dealerships and dedicated sales shops covering the length and breadth of Pakistan. This is supported by an equally strong network of after sales service and maintenance outlets manned by well trained technicians.

Branding experience


Haier becomes first company to assemble Laptops in Pakistan

  Haier has chalked up another achievement, becoming the first company in Pakistan to manufacture laptops – a development that puts Pakistan on the road to acquiring the necessary expertise in the manufacture of hi-tech electronics.The Surface Mount Technology (SMT) has been introduced for the motherboard circuit design/printing, a state-of-the-art laptop manufacture factory set up, Chinese engineers give continuous training to local staffs for manufacture and quality control technology transfer Haier Pakistan has clinched a government order to supply 200,000 locally manufactured Haier brand laptops to the Higher Education Commission (HEC), a constitutionally established independent, autonomous body which oversees, regulates and funds initiatives in the higher education sector in Pakistan. The laptops will be given to shining students in the nation’s leading colleges and universities as part of the Prime Minister’s initiative for free laptops for shining students.
Haier “Save Water Save Pakistan” Campaign

  Haier promoters carried large banners disseminating important information on the need and ways to consume water. The objective of the campaign was to generate positive publicity for Haier Brand, reflect good corporate governance and engagement with masses at a social level. All in all it was a successful campaign, which also coincided with the World water Day.
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Haier Laptop Assembly Line

  Haier Pakistan set up the 1st ever laptop local assemble factory in Pakistan, successfully fulfilled laptops labeled as 'Assembled in Pakistan’and produced 150,000 locally assembled laptops. A big milestone has been achieved to bring technology in Pakistan by Haier.
Haier Mobile Phone Launch

  Haier Pakistan has entered into the business of mobile phones; it launches 15 models including Smartphone into the market.
Largest Capacity Deep Freezers

  Haier Launched Pakistan’s largest capacity deep freezer. The capacity of the freezer is 19.2 cubic feet which can store large amount of food.
Awarded with International Certificates

  Haier Pakistan was awarded with International certificates of Quality, Reliability and Safety. 
Haier Distributed Laptops

  Haier Pakistan has signed the contract for supplying and commissioning of Laptops to Government of Pakistan for Prime Minister Youth Program for talented Students. As part of the supply under this contract, 1000 sets laptops were locally assembled on the trail basis.
First Laundry Solution

  Haier Pakistan has launched its First Laundry Solution for female students of Punjab University Lahore. This state of the art installation will be a trend setter in the society to make the paradigm shift in conventional method to fully automated washings.
Haier Pakistan and Cricket Relationship

  Haier has sponsored Pakistan Cricket in Domestic as well as in International level to support Cricket activities in Pakistan which was about to obsolete after Sri Lanka Cricket Team accident in Lahore.
Fully Automatic Washing Machine Production line

  It is the first production facility of Fully Automatic Washing Machine in Pakistan;
Deep Freezers and Television Assemble Line was Built Up

  Deep freezer which has production capacity of 100 thousand units, at same year, The Television assembling line was built up, which has production capacity of 80 thousand units;
Haier Refrigerator No1

  Haier Refrigerator become the No.1 High end brand in Pakistan Market, which had share of 60%.
Haier Brand Development

  Haier Pakistan (Pvt) Ltd was built up, which shared by Haier Group and Ruba Group with investment of 500 thousand US dollars, where Haier Group has share of 55%, Ruba Group has share of 45%.
Haier Brand Development

  Haier Pakistan (Pvt) Ltd was built up, which shared by Haier Group and Ruba Group with investment of 500 thousand US dollars, where Haier Group has share of 55%, Ruba Group has share of 45%.
Production of Microwave Oven

  Microwaves assembly line was built up, which had production capacity of 100 thousand units;
HNR Factory Started Production

  The main product is Refrigerators, Washing Machines, Air Conditioners, overall production capability is around one million units;
HNR Company (Pvt) Ltd

  It was built up by joint venture of Haier Group and Ruba group, Haier Group has share of 30%, while Ruba Group has share of 70%, Until the end of 2012, overall investment has up to 42.697million US dollar.