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Haier UK appoints Big Red Sales to support important independent sector
02-06 2013


 Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data*), announced this week a strategic partnership with Big Red Sales to target the important independents market.

Jeff Moody, Sales and Marketing Director for Haier UK and Ireland, commented: “Independent retailers are extremely important in Haier’s growth strategy in the UK, as they offer a unique customer experience providing specialist knowledge and a chance to see and feel the products displayed on the shop floor. Given Big Red Sales’ proven track record with independents, the company is a natural fit for Haier as the brand seeks to build momentum in the UK market.”  

Mr Moody said: “The move will open up another channel for Haier’s existing and new product ranges. There are over 1,200 independents in the UK and by appointing Big Red Sales Haier will be well placed to reach out and speak to them on a one-to-one basis.”

He continued: “Big Red’s experience and knowledge will also allow Haier to launch its new technology and warranty packages, something that we know the independents are uniquely positioned to sell on effectively.”

“We believe that shop floor display is key to enabling customers to fully understand the technology and benefits behind Haier’s feature-packed products. We are confident that the excellent contacts that Big Red Sales has in the independent sector will successfully deliver an improved in-store presence for our brand,” he concluded.

Commenting on the partnership Big Red Sales Director Nick Alsbury said: “We are delighted that Haier has chosen Big Red to handle sales to independents not least because they have a reputation for putting quality, design and innovation at the heart of their products.”

“It is a great fit with our other brands and our sales force, one of the largest in the field; we are really looking forward to promoting Haier and its quality products to our rapidly expanding customer base.”

*Source: Euromonitor International Limited, 2012.

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

About Big Red Sales:

Since its launch four years ago Big Red Sales has grown from strength to strength underlining the invaluable service it provides to the Industry.  The company now boasts a 12-strong highly experienced and successful national sales team making it one of the largest on the road.

In addition to order taking, the team are responsible for product training, merchandising and after sales support.  Its brands include Alphason, Linsar, Morphy Richards, Sennheiser, Vogel’s,Yamaha and now Haier.



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