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Haier announces turnover increase for 2012
04-10 2013



Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data), has once again recorded an annual turnover increase. Haier’s 2012 consolidated net sales amounted to 25.8 billion USD with net earnings of 1.42 billion USD. These results are the outcome of the company’s desire to develop innovative and well-designed products by anticipating lifestyle trends.

René Aubertin, CEO of Haier Europe, said: “This increase demonstrates the relevance behind the brand’s strategy and rewards our continual investments in R&D. Our R&D teams continually develop innovative products that perform better and better. With this in mind, the highlight of 2013 will be the European launch of Intelius, a washing-machine that boasts the market’s best energy rating, A+++(-40%).”

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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