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Introducing the Haier Expectations Guarantee
04-24 2013



Haier becomes the first white goods manufacturer to give its customers
a 90-day money back satisfaction guarantee!

Haier, the world’s number one Major Appliances brand (source: Euromonitor International Limited; retail volume sales in units based on 2012 data), today announced the introduction of its Haier Expectations Guarantee. Haier’s commitment to product quality is demonstrated in the promise to provide a full refund to any customer unsatisfied with a Haier product in its first 90 days after purchase*.

Unparalleled Service

James Osborne, White Goods Product Manager at Haier UK and Ireland, said: “This shows just how confident we are in our new product range. Haier’s philosophy of quality, design and innovation is showcased to its fullest extent in our premium range and we’re convinced consumers will love these products.”

The Haier Expectations Guarantee, available at Currys and qualifying independent stores, provides consumers with a satisfaction guarantee that is unique in the white goods industry and represents the very best in product and customer service. The offer is valid for any consumer who registers their qualifying product within 28 days of purchase. Haier is launching a dedicated website for the guarantee:

A look at Haier’s 2013 range:

At the heart of the Haier Expectations Guarantee are Haier’s 2013 cooling and laundry ranges, consisting of products developed with design, innovation and performance in mind. These include the Haier Intelius, the most energy-efficient washing machine on the market today, boasting an A+++ -40% energy rating, and the HB22FWRSSAA, a striking new, top-of-the-range 4-door fridge-freezer. This best-in-class American-style model is designed for large families who want style, convenience and an abundant feature set.

*Terms and conditions apply, available with qualifying products only


The Intelius 500 pictured left, the HB22-FWRSSAA centre and the A2FE735CXJ, right, from Haier’s 2013 range, will all be covered by the Haier Expectations Guarantee

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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