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Haier ranks as n° 1 Global Major Appliances Brand for 5th consecutive year
2014-01-07 10:06:00

Research firm Euromonitor has announced that Haier is the number one Global Major Appliances Brand for the fifth consecutive year, increasing its global market share to 9.7%.

Haier also maintained leadership in the global markets for refrigerators, washing machines, wine coolers and freezers:

  • Haier is the world’s number one Major Appliances manufacturer with an 11.6% retail volume share in 2013.
  • Haier is the world’s number one Refrigeration Appliances manufacturer with a 19.8% retail volume share in 2013.
  • Haier is the world’s number one Refrigeration Appliances brand with a 16.8% retail volume share in 2013.
  • Haier is the world’s number one Freezers manufacturer with a 20.5% retail volume share in 2013.
  • Haier is the world’s number one Freezers brand with a 19.9% retail volume share in 2013.
  • Haier is the world’s number one Home Laundry Appliances manufacturer with a 16.1% retail volume share in 2013.
  • Haier is the world’s number one Home Laundry Appliances brand with a 13.3% retail volume share in 2013.
  • Haier is the world’s number one Electrical Wine Coolers/Chillers manufacturer with a 15.6% retail volume share in 2013.
  • Haier is the world’s number one Electrical Wine Coolers/Chillers brand with a 15.5% retail volume share in 2013.

For information or interview requests, please use the following press contacts:

Orlaith Finnegan

+33 (0)1 55 02 27 97

o.finnegan@open2europe.com

     

Joseph Chance

+ 33 (0)1 55 02 15 17

j.chance@open2europe.com

 

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

For more information: www.haier.com/uk

 

About Euromonitor International Limited:

Euromonitor International Limited, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers. The Global Major Appliances Brands 2013 rankings are based on 2013 data from trade sources and national statistics.

 

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