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Haier to launch new mobile devices at Mobile World Congress
2014-03-03 10:30

24 - 27 February 2014, Barcelona    

 Hall 6, Stand 6L10

Haier, the world’s number one major appliances brand*, will display a new range of twelve Android smartphones at Mobile World Congress, as well as three tablets and a wireless charger. Sleek, lightweight and powerful, the new range of HaierPhones boast a variety of impressive features, including 4G, HD OGS screens and multi-core processors, all contained in ultra-slim cases. On-site at MWC 2014, Haier looks forward to once again demonstrating its expertise in developing efficient and innovative electronics products.

Latest new generation mobile device launches

  • Smartphones: 12 new models with extra-thin design and the first 4G mobile.

  • Tablets: new Windows 8 tablet and the slimmest tablet in the world! ** 

  • Innovative accessories: A wireless charger and a Smart Home Centre which controls all electronic home appliances from one device.

W757: Smart technology at a great price

The W757 will appeal to consumers looking for a highly efficient new-generation Android smartphone with a great price/performance ratio. Powered by Android 4.2, W757 has a 5’’ IPS screen for better contrasts, natural colours and a wider viewing angle. This dual-core processor model is ideal for web browsing, enjoying all your favorite apps and keeping on top of e-mails.

HaierPhone W757 is available in Europe in February 2014 with an average retail price of 129 euros.

W852: Ultra-light body, quad-core processor

This stylish and ultra-light (145g) smartphone, available in white and black, oozes class with its refined look. In white, metal trimmings enhance the model’s chic character. A quad-core processor ensures the Android 4.2 operating system is smooth to navigate. The 8 Megapixel camera with autofocus and flash allows for great captures to be admired on a beautiful QHD IPS screen. Frequent talkers will appreciate the dual-SIM functionality allowing two different telephone numbers to be managed from the same device at the same time.

HaierPhone W852 will be available in Europe in April 2014 with an average retail price of 159 euros.

W858: The power of Android 4.3 contained within an ultra-slim body

Equipped with a 1.2GHz quad-core processor and H+/dual-carrier compatible, the W858 runs smartphone apps and Internet browsers as fast as lightning! It is powered by Android 4.3, one of the latest Android OS versions.

Clear and detailed images are guaranteed thanks to a 5’’ QHD IPS screen: natural colour rendition, deep contrasts and wide viewing angle for a lasting visual impact.

Photo quality is equally impressive with an integrated 5MP autofocus rear camera with flash light. With its ultra-slim design (8.8mm), this large-screen smartphone remains discreet and pocket-sized.

HaierPhone W858 will be available in Europe in May 2014 with an average retail price of 179 euros.

W867: Lightweight luxury comfort and an extra-large QHD screen


This lightweight (190g) large-screen smartphone manages a perfect balancing act, showing that larger is not always heavier! An extra-large 5.5’’ IPS QHD screen (with 16:9 aspect ratio) adds to the sleek design, with a white/black/yellow lacquered finish and metallic decoration. Android 4.2 and a quad-core processor power the W867 for smooth navigation. The Bluetooth function enables simple connection to Bluetooth headphones or speakers. Savour precious moments thanks to the model’s Megapixel camera with autofocus and flash.

HaierPhone W867 will be available in Europe in March 2014 with an average retail price of 199 euros

W970/W990: Ultra-slim with 6’’ HD screens

With a depth of just 7.6mm, the 9 Series HaierPhones are the slimmest in the range. Their large 6.0’’ HD OGS screens are made for an optimum video viewing experience, with any kind of content or definition smoothly supported by a quad-core processor. An extra-powerful 13MP camera with autofocus and flash is perfect for capturing special moments in HD, optimised with natural colours and deep contrasts on the OGS screen. You will not have to worry about memory capacity thanks to a 16GB internal memory.

The 9 Series is powered by Android 4.2, with a 1.7GHz Octa-core processor for the W990 and 1.3GHz Quad-core processor for the W970.

HaierPhone W970 will be available in Europe in April 2014 with an average retail price of 249 euros.

HaierPhone W990 will be available in Europe in June 2014 with an average retail price of 299 euros.

L901: The first ever LTE HaierPhone


This LTE Android 4.3 smartphone is 4G-compatible, with a connection speed five times faster than 3G+, ideal for downloads and viewing videos in HD. Video-conferencing in HD is also possible. The HaierPhone L901 has a 5’’ IPS HD screen for better contrasts, natural colours and a wider viewing angle. This model also has an ultra-slim 8.9 mm design. A 8MP autofocus camera with flash ensures an impressive photo quality.

HaierPhone L901 will be available in Europe in May 2014 with an average retail price of 229 euros.

W1048: Window 8 tablet with keyboard & cover case

Haier’s first Windows tablet is equipped with a 1.8GHz quad-core processor and Windows 8.1 SST. A keyboard allows for quick input and, with Microsoft Office 2013 pre-installed, it can be used in the same way as a laptop. With an expandable memory of up to 32GB with micro-SD cards, storing music, photo, apps and films for your travels is more practical and simple than ever before. Clear and detailed images are guaranteed on the large 10.1’’ IPS HD screen.

 

Haier will also display the Mini PAD781, the world’s slimmest tablet** at just 6.6 mm thick and the Maxi 10.1’’ PAD1043. Both models were previously demonstrated at CES 2014.

HaierPad W1048 will be available in Europe in April 2014 with an average retail price of 399 euros.

HaierPad Mini 781 will be available in Europe in February 2014 with an average retail price of 169 euros (8GB version) and 199 euros (16GB version).

HaierPad Maxi 1043 will be available in Europe in April 2014 with an average retail price of 249 euros.

Wireless Chargers


A multi-interface design and automatic recognition function make Haier wireless chargers a perfect match for iPhones and many other digital products with micro-USB connectivity. Compact (diameter 65mm), light (230g) and multi-coloured, the Haier WPT05QG01 wireless charger is a must-have product: a modern design for a modern and convenient life!

Haier wireless charger WPT05QG01-02 will be available in Europe in Q2 2014 with an average retail price of 79 euros.
 

 

**Source: Euromonitor International Limited in 2013

** In the 7”/8” category as of 15 February 2014

 

For information or interview requests, please use the following press contacts:

 

Joseph Chance

+ 33 (0)1 55 02 15 17

j.chance@open2europe.com

Orlaith Finnegan

+ 33 (0)1 55 02 27 97

o.finnegan@open2europe.com

 

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 24 manufacturing plants and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

For more information: www.haier.com/uk

 

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