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Haier Group takes home multiple IFA innovation awards
11-25 2014

Haier, the world’s number one Major Appliances Brand for five years running*, has been honoured with six awards from the prestigious China Household Electrical Appliance Research Institution. The awards were granted following demonstrations of the customary Haier innovation at the IFA 2014 trade show in Berlin.




This series of innovation awards from the China Household Electrical Appliance Research Institution are unique as the only global contest for the Chinese home appliances industry. Haier secured awards in the following categories: 

§  “The Most Influential Home Appliances Brand” for Haier Group, which has now been awarded this honour for 10 consecutive years;

§  “The Standard Innovation Award”, the only category dedicated to air conditioners, for the ring outlet air-jet technology created by Haier;

§  “The Technical Innovation Award” for the Haier Tianzun air conditioner;

§  “The Global Smart Refrigerator Leadership Award” for the Haier ‘Smart Windows’ refrigerator; 

§   “The Industrial Design Innovation Awards” for the Haier Dizun air conditioner and oil-free cooling refrigerator.




The awards add to a growing list of recent international innovation accolades for Haier Group, including the VDE Seal of Quality for its 3D combi fridge-freezers, being named by Fast Company as the fourth most innovative company in China and multiple Red Dot awards for product design.  




“These awards from the China Household Electrical Appliance Research Institution confirm the leadership of Haier Group in the Chinese home appliances industry,” said René Aubertin, CEO of Haier Europe. “Innovation is one of our core values and drives us on in our mission to be among the top five European household electrical appliance manufacturers.”




*with 9.7% retail volume share in 2013 (source: Euromonitor International Limited 2013





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About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

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