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Haier and Laithwaite’s team up for promotional offer
12-10 2014

Haier, the world’s number one Major Appliances Brand for five years running*, announces a promotional offer whereby UK wine lovers can receive up to six free bottles of high-quality wine from Laithwaite’s, when they purchase a Haier wine cellar.

To benefit from this special offer, eligible customers need only register their qualifying purchase online. Within 28 days, the wine pack corresponding to the wine cellar purchased will then be delivered free of charge.

According to the wine cellar model purchased, customers will receive either the Trio Mix selection of Laithwaite’s wines, a delicious trio of wines from Portugal, Spain and France, or the Six Mix, a splendid six-bottle collection of smooth and fruity reds, crisp whites and a ripe Chardonnay.




TRIO MIX (3 bottles)


TRIO MIX (3 bottles)


TRIO MIX (3 bottles)


SIX MIX (6 bottles)


“With stunning designs and the latest innovative technologies, a Haier wine cellar should be the first port of call for those who love wine stored in optimum conditions and served at its best every time. Now, connoisseurs can also enjoy a selection of high-quality wines on the house courtesy of Haier and Laithwaite’s – ideal for the upcoming holiday season,” said Twarita Arya, Product and Marketing Specialist, Haier UK & Ireland.

This offer is available on purchases up to and including 15 January 2015. For full information including terms and conditions, go to:

For more information on Haier wine cellars, go to:

* with 9.7% retail volume share in 2013 (source: Euromonitor International Limited)

For interview requests or further information, please contact our UK press team:

Joseph Chance
+ 33 (0)1 55 02 15 17

Orlaith Finnegan

+ 33 (0)1 55 02 27 97

About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

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