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Haier and FOXXUM to form international Smart TV co-operation
02-28 2015

Haier, the world’s number one Major Appliances brand for six consecutive years*, and one of the world's biggest manufacturers of consumer electronics including TVs, tablets, smartphones and PCs, have signed an agreement with FOXXUM, global leader in Smart TV solutions, to bring together state-of-the-art Smart TV technology, a wide range of international content offers and modern-design, high-quality televisions.


Just three months ahead of launch, the ultra-fast and highly intuitive FOXXUM Smart TV solution will now be available in multiple additional countries in Central and Eastern Europe, Russia and the Middle East. With this extended reach, the FOXXUM platform becomes even more attractive to content providers who are seeking powerful distribution channels.


"We know FOXXUM as a partner who react quickly and flexibly to our demands, in order to achieve the best possible solution. We anticipate a dynamic and successful co-operation, which will provide the ideal foundation for us to further develop our Smart TV strategy", said Christophe Chancenest, Sales & Marketing Director at Haier Europe.


"We are delighted to work with a highly successful brand such as Haier. This collaboration gives us more markets, more end user devices and more potential customers for our content partners. This is the path we need to take to defend our position as global leader in Smart TV solutions”, said Ronny Lutzi, CEO at FOXXUM.


The following three series of Haier Smart TVs are set to use the FOXXUM platform and will be available in a number of European markets from Q1 2015:

·         B7000U 4K series, with 42”, 50”, 55” and 65’’ models; pricing and availability vary by market.

·         K5000 series, with 32”, 40”, 50”, 55’’ and 65’’ models; pricing and availability vary by market.

·         H6660 series, with 48”, 50”, 55” and 65’’ models; pricing and availability vary by market.


* with a 10.2% retail volume share (source: Euromonitor International Limited, based on 2014 data)


For interview requests or further information, please contact our UK press team:


Joseph Chance
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Orlaith Finnegan

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About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 10.2% retail volume share in 2014 (Source: Euromonitor International Limited; retail volume sales in units based on 2014 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

For more information:

About FOXXUM - Smart TV excellence

FOXXUM is a global leader in the development, operation and commercial marketing for innovative Smart TV solutions. As an established pioneer in the sector, FOXXUM has worked closely with leading brands at all stages of the global consumer electronics value chain to develop Smart TV solutions from silicon vendors, through device manufacturers and network operators to content partners. Their development and platform expertise offer viewers the best Smart TV user experience possible, with innovative Smart TV technology, a global entertaining content portfolio and an outstanding design. FOXXUM provides its clients with highly tailored, personal collaboration, which includes the possibility of jointly tapping into profitable revenue streams in a technology sector with enormous growth potential. Further information can be found at


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