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Haier UK & Ireland Appoints David Yearsley as New Market Director
02-11 2017

With an overall responsibility over the company’s businesses in the UK and Ireland, the newly appointed Market Director, Mr. David Yearsley will be based out of Haier’s office in One Crown Square, Woking


Haier, the number one Major Appliances brand*, is pleased to announce the appointment of David Yearsley as Market Director. In his new role, Mr. Yearsley will have total business responsibility over Haier’s business divisions in the UK and Ireland.


Mr. Yearsley brings almost two decades of experience with a proven track record in profitable management, new business and product development. He joins from German firm, BRITA Water Filter Systems Ltd, where he was Sales Director (Consumer Division). Prior to BRITA Water Filter Systems Ltd where he spent close to 24 years in sales, marketing and international business development, Mr. Yearsley worked at Smith & Nephew Consumer Product as a Sales representative. He graduated from South Warwickshire Business College in 1986 with a BTEC Business Diploma, with distinction.


"We are pleased to have Mr. Yearsley on board to lead our businesses in the UK and Ireland," said Mr. Vincent Rotger, General Manager, Northern & Eastern Europe, Haier Europe. "His proven industry, technical and people skills make him an excellent person to lead our team, develop our channel strategy and enhance our business footprint in these regions. The UK and Ireland, being markets that are dynamic and open to innovation, are highly strategic to our European growth plans. Hence, his addition to our company is a testament of our commitment to attract exceptional talent as we build for the future," added Mr. Rotger who joined the company last year.


Mr. Yearsley commented: “I am delighted to have been appointed to lead the company during this exciting time. The next phase of our journey is about accelerating Haier’s pace of growth, particularly by working closely with our channel partners and building our brand through a strategic marketing campaign with our retailers. I look forward to working with the dedicated team at Haier UK & Ireland to develop Haier as one of the top leading brands in the region.”


*With 9.8% retail volume share in 2015 (Source: Euromonitor International Limited; retail volume sales in units based on 2015 data).


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