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About Haier

Welcome to Haier!

Haier has been providing customers with high quality products for 30 years and is the number one brand of Major Appliances in the world with 11.6% retail volume share in 2013*. Haier prides itself on being a forerunner in the industry.

Here at Haier we are dedicated to providing customers with innovative and smart products to better meet their needs. It all starts with our corporate philosophy, a credo based on delivering quality, design and innovations.

For Haier, our customers’ needs are most important when it comes to product development and design. This is why we have 24 manufacturing bases and 21 industrial parks in Europe, North America, Asia, the Middle East and Africa.

Our global presence allows Haier to localise our production and build high-quality products tailored to local needs. With 5 Research and Development centres around the world, Haier is equipped to stay on top and meet our goal of providing a large range of durable products.


*Source Euromonitor International Limited; retail volume sales in units based on 2013 data.