Haier

On 20th Sep, 2020, Kantar, Saïd Business School of Oxford University and Haier Group jointly unveil the world's first White Paper as well as the Definition and Standards of IoT Ecosystem Brands. For enterprises vying for opportunities in the promising IoT industry, this white paper explores the causes, standards and definition of the new paradigm of leading brands in the era of IoT, analyzes its impact on organizations and the society and offers a systemic framework whereby enterprises can align their brand strategies for success.

Snapshot Haier is a global public welfare activity with user interaction. Via users' lens，Snapshot Haier will record the globalization and stories of Haier Smart Home with photos or videos, to further display the company’s globalization achievements. Based on the globalized distribution of Haier, Snapshot Haier activity will be synchronously carried out in 160 countries world widely.

On 30th June 2020, WPP, the world's largest advertising company and Kantar, a brand research expert company, jointly unveiled the list of 2020 BrandZ Most Valuable Global Brands. As the only IoT ecosystem brand on the list, Haier's global ranking rose by 21 compared to last year, marking a significant improvement in brand value and a leading role in ecosystem branding. Haier also received the world's first BrandZ IoT Ecosystem Brand Award, showing its leading role in global brand evolution.