On 30th June 2020, WPP, the world's largest advertising company and Kantar, a brand research expert company, jointly unveiled the list of 2020 BrandZ Most Valuable Global Brands. As the only IoT ecosystem brand on the list, Haier's global ranking rose by 21 compared to last year, marking a significant improvement in brand value and a leading role in ecosystem branding. Haier also received the world's first BrandZ IoT Ecosystem Brand Award, showing its leading role in global brand evolution.

Snapshot Haier is a global public welfare activity with user interaction. Via users' lens，Snapshot Haier will record the globalization and stories of Haier Smart Home with photos or videos, to further display the company’s globalization achievements. Based on the globalized distribution of Haier, Snapshot Haier activity will be synchronously carried out in 160 countries world widely.