Haier Indonesia
- Haier Indonesia
- About Haier
Haier Group was founded in 1984 and is a global leader in home appliances. So far, Haier Group has built 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers and a sales network of 230,000 nodes around the world. Haier has been operating in Indonesia through PT Haier Sales Indonesia since 2012 and has established manufacturing facilities in the country. In 2026, Haier Indonesia officially launched the brand and full product portfolio, further reinforcing a commitment to enhancing quality of life and delivering digital transformation solutions through a comprehensive range of premium home appliances.
Haier’s product portfolio includes refrigerators, washing machines, air conditioners, televisions, and cold chain freezers. Guided by the vision of “More Creation, More Possibilities,” Haier is dedicated to creating infinite possibilities to improve the quality of life for users worldwide, while advancing industry development together with ecosystem partners.
At the heart of Haier’s innovation is a deep understanding of consumer needs. By combining global expertise with local insights, Haier develops products and experiences that seamlessly integrate into everyday life and deliver comfort, convenience, and long-term value for Indonesian families.
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with global users, and to co-create infinite possibilities for industrial development with the ecological partners.
Being an iconic company in the real economy, we've always been user centered, adhered to original technology and built a landscape of three pillars, Smart Living Ecosystem, Comprehensive Health Industry Ecosystem and Digital Economy Industry Ecosystem. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers and a sales network of 230,000 nodes around the world. In 2024, we achieved a global revenue of USD 55.9 billion, representing an 8% year-on-year growth and a total profit of USD 4.2 billion, with a 13% year-on-year growth. We have a global workforce of 120,000 employees. Haier is the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for six consecutive years. Additionally, Haier has ranked among the Top 10 in the Google & Kantar BrandZ Chinese Global Brand Builders for eight consecutive years, held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years, and has been selected as one of The World's 500 Most Influential Brands by the World Brand Lab for 21 consecutive years.
We have six listed companies, including Haier Smart Home, Haier Biomedical, INKON Life, Shanghai RAAS, THUNDEROBOT, and ZHONGMIAO HOLDINGS. Haier Smart Home is named among the Fortune Global 500 and Fortune World's Most Admired Companies. We have several global premium brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading comprehensive health industry ecosystem Incaier and the industrial Internet platform COSMOPlat.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.
*Data as of March 2025