News
Jakarta, 3 February 2026 – Haier Indonesia, a part of Haier Group, officially launches in Indonesia alongside the Annual National Dealer Gathering 2026 and the 39th anniversary of AQUA Electronics. The inauguration marks a strategic milestone for Haier Group to recognize the contributions of its dealer partners, while reaffirming the company’s long-term commitment to strengthening its presence and growth in the home appliance market in Indonesia. Already recognized as the world’s No.1 home appliances brand, Haier enters the market with a range of premium, technology-driven innovations.
The Annual National Dealer Gathering 2026 brought together Haier Group’s management team with dealers and business partners from across Indonesia, underlining a collective commitment to strengthen synergies, build long-term collaborations, and drive sustainable business growth in the country.
Haier Brand Values Reflected in Products
Embracing the vision of “More Creation, More Possibilities,” Haier presents a curated range of premium home appliances that reflect its global vision of continuously creating new possibilities for better living. Designed with innovation and thoughtful craftsmanship, these products support the modern lifestyles of Indonesian consumers. Haier presents a comprehensive portfolio of premium home appliances to address the diverse needs of Indonesian households, spanning washing machines, refrigerators, air conditioners, and cold chain products. Powered by innovative technology, modern design, and global quality standards, each product line is engineered to deliver comfort, efficiency, and high reliability, while reflecting Haier’s commitment to offering premium-class products that are relevant to the modern lifestyle of Indonesian consumers.
Quoted from President Director of Haier Indonesia, Yan XuHong, “The launch of the Haier brand in Indonesia marks our commitment to bringing the best technology across multiple electronics categories, in line with the vision of More Creation, More Possibilities embodied in every product.”
Global No. 1 Home Appliances Brand, Haier, Plays with the Number Ones
As the Global No. 1 Home Appliances Brand, Haier has continued to strengthen its global brand strategy through world-class sports partnerships. These collaborations include a partnership with the Australian Open, one of the most prestigious tennis tournaments in the world, as well as its role as Official Global Partner of two elite football clubs, Paris Saint-Germain (PSG) and Liverpool Football Club. Carrying the spirit of Play with the Number Ones, these collaborations underscore Haier’s ongoing commitment to the highest standards of quality, precision, and global innovation.
New Products with People-Oriented Technology Innovation
Bringing people-oriented technological innovation as its foundation, Haier aims to deliver products that truly address the needs of Indonesian consumers. The product lines launched by Haier Indonesia are expected not only to bring advanced technology and enhanced user experiences, but also to enrich everyday life, in line with the spirit of More Creation, More Possibilities. Through this approach, Haier is committed to continuously creating innovative solutions that are relevant, meaningful, and loved by Indonesian consumers.
Indonesia with Haier
Looking ahead, Haier is committed to continuously expanding its presence in Indonesia through sustained innovation, the strengthening of its distribution network, and strategic collaborations with local partners. The company aims not only to deliver premium products, but also to build an integrated smart living ecosystem that creates long-term value for consumers, dealer partners, and the broader business ecosystem in Indonesia.
Quoted from President Director of Haier Indonesia, Yan XuHong, “We see Indonesia as a market with tremendous and diverse potential. With people-oriented innovation and the vision of More Creation, More Possibilities, Haier is committed to continuously delivering premium innovations that are relevant to consumer needs, strengthening partnerships with dealers, and becoming part of the everyday lives of Indonesian people. We hope Haier’s presence will bring high-quality products to the Indonesian market, while becoming an integral part of society and a brand that is loved by Indonesian consumers.”
Driven by the spirit of innovation and premium quality, Haier is optimistic about growing together with its dealer partners in Indonesia. Through this commitment, Haier aspires to become a trusted partner for both consumers and business partners, while shaping a smarter and higher-quality future for Indonesian households.
About Haier Indonesia
Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the vision of “More Creation, More Possibilities”, Haier is committed to creating infinite possibilities to improve quality of life for global users, while advancing industrial development together with its ecosystem partners.
Haier has operated in Indonesia under PT Haier Sales Indonesia since 2012 and has established manufacturing facilities in the country. In 2026, Haier Indonesia officially launched its brand and product portfolio, reaffirming its commitment to enhancing quality of life and delivering digital transformation solutions through a range of premium home appliances. Haier’s product portfolio includes refrigerators, washing machines, air conditioners, televisions, and cold chain freezers.