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Haier showcases the future of home appliances at CES 2011
08-02 2011

3D TVs & the connected home are the hot topics on the agenda for the world’s number one major appliances brand in Las Vegas!

6th – 9th January, 2011

Booth #13632, CES, Las Vegas, USA


Paris, France and Las Vegas, USA - 6 January, 2011 – Haier, the world’s number one Major Appliances brand for the second year running (Euromonitor, 2010) and one of Newsweek’s 10 Top Innovative Companies*, will be showcasing its new ‘Smart Life’ networked devices as well as the Haier Audio product line at Consumer Electronics Show in Las Vegas (Booth #13632).


Continuous Global Growth:

Once again ranked the world’s number one Major Appliances brand in 2010, Haier’s strong position and international recognition are due to the company’s rapid expansion of business in global markets. As of November 2010, international sales increased by 23% year on year, with turnover growing 38% in the Americas, 32% in Europe, 13% in Asia-Pacific  and 16% in the Middle East. Haier now provides solutions for consumers in over 160 countries and is quickly gaining leading positions in many major markets around the world.

Haier’s future growth lies in large part in markets outside China. In 2011, Haier plans to expand R&D and manufacturing facilities in several countries, including expanding production capacity in Italy to meet the tremendous demand for the 3D line of refrigerators in Europe, and also to significantly increase its production capacity in countries such as Pakistan and India.

The brand, which prides itself on quality, innovation, award-winning design and inspired living solutions, constantly strives to anticipate consumer demand and develop original and meaningful appliances for European households, placing ease of use at the centre of each new product development. The ‘Smart Life’ concept is one such example – this range of connected home appliances allows users to communicate with their devices anytime, anywhere via the Internet.


‘Smart Life’ – inspired living solutions...

At CES 2011 Haier will present the results of its latest R&D efforts, including the new “Smart Life” concept products - Internet-connected appliances featuring refrigerators, televisions, washing machines and air conditioners. With these products, users would be able to remotely control and obtain information from their appliances either from home or on the go, allowing customers to do more, worry less and save time.

The Haier “Smart Life” system also includes home appliance controls, lighting and curtain controls, multimedia entertainment, security alarms monitoring among other outstanding features together in the world’s first wireless-controlled network home appliance system. The “Smart Life” concept solutions demonstrate Haier’s approach to developing user-centric innovations for a smarter future.


The next step for Haier’s 3D TVs: new family-oriented 3D technology

A 3D room at the booth will display Haier’s newly developed family-oriented 3D technology televisions. These advanced TVs offer a 2D to 3D experience at the push of a button and a high quality visual experience with Haier’s own Active Shutter TV and Passive Polarised 3D technologies. Later this year Haier Europe plans to launch an affordable, user-friendly, new 3D technology TV line, designed to be enjoyed by the whole family at home.

René Aubertin, CEO of Haier Europe, emphasises Haier’s objective of democratising the 3D experience for European families: “Thanks to the affordable and lightweight glasses that Haier will be selling shortly, 3D viewing will be made accessible to more people, offering more families the perfect home cinema experience and the possibility to watch their screen from a wider variety of angles for all their favourite films and sporting events”.   

Haier will also be highlighting an impressive line of wireless, Internet-connected LED televisions with wide screens of up to 55”. Haier America will introduce a partnership with Yahoo! Connected TV to provide diverse content for Haier’s connected TVs.


Haier Audio Launch

Sound lovers are not forgotten with the new Haier Audio product line, including the introduction of a top-of-the-range 3D Sound Bar. With just one single front facing speaker, this product will immerse an entire room in 3D sound without the need for additional speaker systems, bringing any television content to life in 3D audio.

The combination of Haier’s latest 3D televisions with this new audio line launch in Europe in late 2011 means that more consumers will be able to access an affordable yet quality 3D entertainment system for their homes.

An array of iPad®/iPhone®/iPod®* related accessories and chargers will also be on show.


*iPad, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries.

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